Senior Marketing Analyst

Matlen Silver; Atlanta (GA); On-site; USD 80,000 - 100,000; Part time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading consulting firm is seeking a Senior Marketing Analyst in Atlanta, GA. This mid-senior level role focuses on enabling marketing technology adoption, analyzing capabilities, and supporting implementations. Key responsibilities include diagnosing business problems, assessing marketing technology, and providing documentation support. Ideal candidates will have analytical skills, fluency in various marketing technologies, and project support experience. Competitive benefits including medical and vision insurance are offered.

Qualifications

• Ability to analyze business problems, campaign processes, and marketing technologies.
• Experience with a variety of marketing technologies and processes.
• Proficiency in documenting processes and solutions.

Responsibilities

• Assist with diagnosis and definition of business problems.
• Analyze current MarTech stack and campaign processes.
• Support implementation strategies for new technology.

Skills

Analytical Skills

Technology Fluency

Documentation

Project Support

Tools

Adobe AEP

Adobe RTCDP

Adobe Journey Optimizer

Adobe Workfront

Adobe Creative Cloud

Firefly Services

DAM

Aprimo

AEM Assets

Job description

Overview

We are seeking a Senior Marketing Analyst with expertise in marketing technology strategic enablement to drive the successful adoption of marketing technologies by ensuring the alignment of tool selection, implementation, and organizational readiness with overarching business needs. The Senior Marketing Analyst will act as a key support function in analyzing current capabilities and opportunities, contributing to solution design, and assisting in the rollout of new technology implementations.

Responsibilities

Analysis and Diagnosis: Assist with the diagnosis and definition of business problems through research and marketer stakeholder sessions.

MarTech Assessment: Analyze current MarTech stack and campaign processes to identify gaps and opportunities.

Implementation Support: Support implementation strategy development and its execution for new technology and workflows.

Solution Design: Contribute to technology and process solution design, grounded in business goals and success measures.

Change Management: Apply change‑management tactics such as documenting change impact assessments, assisting with risk identification and mitigation plans, and supporting the communication plan.

Qualifications

Analytical Skills: Ability to analyze business problems, campaign processes, and marketing technologies.

Technology Fluency: Experience with technologies across the core focus areas of the team: Content, Customer Data and Journey Orchestration, and Workflow. Candidate must have relevant experience with one or more of the following: AEP and Adobe RTCDP, Adobe Journey Optimizer, Adobe Workfront, Adobe Creative Cloud and Firefly Services, DAM, Aprimo, AEM Assets.

Documentation: Proficiency in documenting processes, frameworks, and solution details.

Project Support: Experience or familiarity with implementation, rollout strategies, and applying change‑management principles.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Marketing

Industries

IT Services and IT Consulting

Benefits

• Medical insurance
• Vision insurance
• 401(k)