Senior AI-Driven Marketing Automation & Digital Experience

EBSCO Information Services, Inc.; Richmond (VA); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement Savings Plan

Paid Parental Leave

Holidays and PTO

Mentoring program

Job summary

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You will design AI-enabled journeys, map and nurture leads, and optimize data flows between the website and HubSpot, enabling personalized, scalable marketing across channels. This role emphasizes automation, experimentation, and cross-functional collaboration.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of direct hands-on experience with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Automation

AI capabilities

Data analysis

Strategy

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot Marketing Hub

Web analytics tools

Job description

EBSCO Information Services, Inc. is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You will design AI-enabled journeys, map and nurture leads, and optimize data flows between the website and HubSpot, enabling personalized, scalable marketing across channels. This role emphasizes automation, experimentation, and cross-functional collaboration.