Director of Marketing & Growth Communications

Smithbucklin; Chicago (IL); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Hybrid work environment

In-office days Mon Tue Thu

Job summary

Smithbucklin in Chicago is seeking a Director, Marketing & Communications to lead data-driven marketing, strategy and audience growth for client organizations. You will translate priorities into integrated campaigns, manage budgets and guide a cross-functional team.

The role emphasizes brand visibility, digital experience, thought leadership, and partnerships, with hybrid work and a 40-hour week. Travel 3-5 times annually is expected.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related field.
• 15+ years total relevant professional experience in marketing environment.
• Experience with digital marketing strategy, marketing technology, media relations, analytics, audience segmentation and evolving channels.
• Proficient in budgeting and financial management.
• Strong people and project management skills.

Responsibilities

• Translate organizational priorities into integrated marketing, communications, brand and audience-growth strategies.
• Lead strategies to grow, engage and retain members and expand participation in programs and events.
• Advance brand, reputation and industry influence through thought leadership and external visibility.
• Provide strategic leadership for the website and owned communications channels.
• Collaborate across departments to ensure a cohesive client experience and brand.
• Use insights and performance data to improve personalization and marketing investment.
• Develop and manage client marketing budgets and reporting.
• Lead and mentor team members, guiding workload and skill development.

Skills

Digital marketing

Marketing technology

Analytics

Audience segmentation

Budget management

People management

Project management

Collaboration

Education

Bachelor's degree

Tools

CRM platforms

Marketing automation

Web CMS

Analytics tools

Job description

Smithbucklin in Chicago is seeking a Director, Marketing & Communications to lead data-driven marketing, strategy and audience growth for client organizations. You will translate priorities into integrated campaigns, manage budgets and guide a cross-functional team.

The role emphasizes brand visibility, digital experience, thought leadership, and partnerships, with hybrid work and a 40-hour week. Travel 3-5 times annually is expected.