Senior Marketing Analytics Strategist - Hybrid Phoenix

Cactus Jack's Auto; Phoenix (AZ); Hybrid; USD 100.000 - 115.000; Vollzeit

Zusammenfassung

Cactus Jack's Auto, a growing automotive retailer, seeks a Senior Marketing Strategist (Marketing Analytics) in Phoenix. Lead analytics and guide where marketing dollars go, shaping decisions across inventory, approvals, and customer value. Hybrid role with strong emphasis on data quality and measurement.

You’ll report to the Head of Data & Analytics and collaborate with marketing, operations and developers, owning measurement and testing as the business scales toward an ambitious growth plan.

Qualifikationen

• Experience in marketing analytics linking spend to revenue or customer value.
• Hands-on with paid media, attribution and website testing, plus email/SMS marketing.
• Understand data movement between ad platforms, website, CRM and warehouse; identify failures.
• Daily use of AI in analysis, including context and validation of outputs.
• Experience making recommendations that influenced leadership decisions on marketing or spend.

Aufgaben

• Map the full funnel from ad click to application, approval and delivery.
• Own attribution, evaluate current setup and define conversion signals for Google and Meta.
• Design and evaluate website conversion tests and report changes.
• Connect email and SMS performance to approvals and deliveries.
• Recommend changes to spend and customer communication considering inventory and quality.

Kenntnisse

Marketing analytics

Attribution modeling

Paid media

AI-assisted analysis

Conversion optimization

Tools

Google Ads

Meta (Facebook)

GA4

PostHog

HYROS

BigQuery

dbt

Jobbeschreibung

Cactus Jack's Auto, a growing automotive retailer, seeks a Senior Marketing Strategist (Marketing Analytics) in Phoenix. Lead analytics and guide where marketing dollars go, shaping decisions across inventory, approvals, and customer value. Hybrid role with strong emphasis on data quality and measurement.

You’ll report to the Head of Data & Analytics and collaborate with marketing, operations and developers, owning measurement and testing as the business scales toward an ambitious growth plan.