Marketing Analytics Manager - Data-Driven Growth & Insights

Hyundai Capital America; Irvine (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Annual employer HSA contribution

401(k) matching

Vehicle purchase/lease discounts

Paid parental leave

Paid Volunteer Time Off

Life and disability insurance

Wellbeing programs and gym benefit

Job summary

Hyundai Capital America is seeking a Marketing Analytics Manager to turn data into actionable insights that improve marketing performance and customer engagement. You will lead measurement, reporting, and analytics across lifecycle programs and marketing tech, shaping strategies that drive growth.

Collaborating with Marketing, Digital, Product, Finance, and UX, you will translate complex data into clear recommendations, support personalization, and ensure scalable analytics across CRM, web, and

Qualifications

• Minimum 5-7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
• Experience with Salesforce and Adobe technology stacks.
• Experience with content marketing, email marketing, and SEO marketing.
• Bachelor's degree in Marketing, Analytics, Business, Statistics or related discipline.
• SQL proficiency to query and analyze large datasets.

Responsibilities

• Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
• Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities that improve acquisition, retention, renewal, cross-sell, and customer lifetime value.
• Apply advanced analytics techniques, including segmentation, cohort analysis, propensity modeling, and experimentation, to support personalization and optimization strategies.
• Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.
• Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
• Serve as a trusted advisor to leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.

Skills

Marketing analytics

Digital analytics

CRM analytics

SQL proficiency

Data storytelling

Education

Bachelor's degree in Marketing, Analytics, Business, Statistics or related

Tools

Salesforce

Adobe Experience Cloud

Job description

Hyundai Capital America is seeking a Marketing Analytics Manager to turn data into actionable insights that improve marketing performance and customer engagement. You will lead measurement, reporting, and analytics across lifecycle programs and marketing tech, shaping strategies that drive growth.

Collaborating with Marketing, Digital, Product, Finance, and UX, you will translate complex data into clear recommendations, support personalization, and ensure scalable analytics across CRM, web, and