Senior Marketing Strategy Analyst

Cactus Jack's Auto; Phoenix (AZ); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Cactus Jack's Auto in Phoenix, AZ is seeking a Senior Marketing Strategy Analyst to shape marketing decisions across its automotive retail footprint in Arizona and Texas. This role blends strategy with deep data and analytics to guide where the next marketing dollar should be invested.

You will own funnel measurement, attribution, and testing across channels, collaborating with Marketing, Ops and Engineering. Hybrid work is offered with some travel to dealerships.

Qualifications

• Experience in marketing analytics tying spend to sales or customer value.
• Hands-on paid media, attribution and website testing.
• Understanding data flow across ad platforms, a website, a CRM and a warehouse.
• Daily use of AI in analysis and validating outputs.
• Experience influencing leadership decisions on marketing spend.

Responsibilities

• Map full funnel from ad click to delivery.
• Own attribution and define conversion signals for ad platforms.
• Design and evaluate website conversion tests and report changes.
• Link email and SMS performance to approvals and deliveries.
• Recommend budget and messaging changes considering inventory and credit quality.

Skills

Marketing analytics

Growth marketing

AI-assisted analysis

Decision support

Cross-functional collaboration

Tools

GA4

PostHog

HYROS

BigQuery

dbt

Google Ads

Meta Ads

Job description

$100,000 to $115,000 base plus a performance bonus. Lead marketing analytics and help decide where the next marketing dollar should go.

Cactus Jack's Auto is hiring a Senior Marketing Strategy Analyst to help shape marketing decisions across its growing automotive retail business in Arizona and Texas. The company sells cars and finances and services its own loans, so marketing results depend on inventory, approvals, credit quality and customer value over time.

The company expects to nearly double the size of the business over the next 14 months, with a ten-year plan to grow several times larger. As marketing scales, this position will help shape how the company measures performance and where it invests.

The Opportunity

This is a strategy role built on technical depth. You'll set direction, and you'll need to understand how marketing data moves from first click to funded loan well enough to design it and catch when it breaks. Strong data and marketing analytics fundamentals are a requirement, because you can't build good strategy on numbers you can't trust.

You’ll report to the Head of Data & Analytics and work with marketing, operations and developers. You decide how marketing data should flow; developers build it, and you check that it works. The analytics team works AI-first and values the judgment to know when to challenge an answer. Writing SQL is not required.

What You Will Do

• Map the full funnel from ad click through application, approval and delivery.
• Own attribution, evaluate the current setup and define conversion signals for Google and Meta.
• Design and evaluate website conversion tests and report what changed.
• Connect email and SMS performance to approvals and deliveries.
• Recommend changes to spend and customer communication that account for inventory, approvals and customer quality.

Your First 120 Days

Start by learning the funnel, data and attribution setup. By day 120, priorities include owning marketing measurement, website testing and email and SMS reporting, and helping launch remarketing for returning customers. The team will discuss the full plan in the first interview.

Required Qualifications

• Experience in marketing analytics, growth or performance marketing tying spend to sales, revenue or customer value.
• Hands-on work with paid media, attribution and website testing, plus email and SMS marketing.
• Understanding how data moves between ad platforms, a website, a CRM and a warehouse, and how to identify failures.
• Daily use of AI in analysis, including providing context and checking its output.
• Experience making recommendations that changed leadership decisions about marketing or spend.

Preferred Qualifications

Automotive, lending or multi-location retail experience is helpful. Automotive experience is not required. Familiarity with Google Ads, Meta, GA4, PostHog, HYROS, BigQuery or dbt is helpful.

Who Thrives Here

Humble, hungry and smart. You care more about getting it right than being right, teach yourself what you need and investigate when a number doesn't add up. Tools can be learned. Character can't.

Location and Travel

Full-time, hybrid in Phoenix, with one to two office days a week and some travel to dealership locations, including Texas.

Compensation

$100,000 to $115,000 base salary, plus a performance bonus.

Bring your analytical depth, strategic judgment and curiosity to the conversation.