Head of Marketing Analytics & Measurement

Unlock Health; Chicago (IL); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health, Dental and Vision benefit

Life, disability insurance

FSA/HSA Options

401(K) with company match

Unlimited PTO

Hybrid and Remote schedules

Employee Assistance Program

Employee Referral Program

Job summary

Unlock Health is seeking a Director, Analytics to lead analytics across a portfolio of healthcare-focused clients. You will design measurement strategies, conduct day-to-day analysis, and guide client delivery with a focus on growth and revenue outcomes.

Ideal candidates bring 8+ years in marketing analytics, strong SQL/R/Python skills, and a track record of translating insights into actionable recommendations for senior stakeholders.

Qualifications

• 8+ years of experience in marketing analytics or measurement within fast-paced agency/consultancy environments.
• Hands-on experience designing and implementing advanced measurement solutions (MMM, MTA, incrementality, experiments).
• Ability to define KPIs, assess data readiness, select methodologies, and execute end-to-end.
• Deep understanding of attribution, incremental impact, and marketing efficiency.
• Strong communication and consulting skills to translate concepts for clients.

Responsibilities

• Serve as analytics lead across a portfolio of clients with recurring/ad hoc analysis, reporting, and recommendations.
• Combine data from multiple sources to answer business questions and support decision-making.
• Develop marketing measurement frameworks linking activity to growth and revenue outcomes.
• Design and implement multi-touch attribution, incrementality tests, experiments, and related solutions.
• Communicate benefits and limitations of methodologies to diverse audiences.
• Collaborate with cross-functional teams to translate measurement objectives into data requirements.
• Support new business through pitches and scoping; improve workflow and documentation.
• Mentor junior team members and ensure high-quality delivery.
• Manage multiple priorities with accuracy and timeliness.

Skills

Marketing analytics

Multi-touch attribution

Experimentation

Data storytelling

Client consulting

KPIs and success criteria

SQL

R

Python

Tools

SQL

R

Python

Job description

Unlock Health is seeking a Director, Analytics to lead analytics across a portfolio of healthcare-focused clients. You will design measurement strategies, conduct day-to-day analysis, and guide client delivery with a focus on growth and revenue outcomes.

Ideal candidates bring 8+ years in marketing analytics, strong SQL/R/Python skills, and a track record of translating insights into actionable recommendations for senior stakeholders.