Senior Marketing Analytics & Personalization Lead

Signature Aviation; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Matching

Paid Time Off

Tuition Reimbursement

Training and Development

Job summary

Signature Aviation seeks a Senior Marketing Analyst to develop and manage a unified marketing performance framework across channels and customer journeys. You will own KPI definitions, data pipelines, and cross-channel attribution, partnering with IT, Sales, and Customer Intelligence to drive personalized campaigns and revenue growth.

You will build robust data pipelines, analyze individual user behavior, and create interactive Power BI dashboards that guide real-time decision-making while

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Digital Media, or related field.
• 4–6 years in marketing analytics, performance marketing, lifecycle marketing or CRM reporting.
• Advanced proficiency in SQL and experience with Databricks or similar cloud data warehouse.

Responsibilities

• Develop and maintain the marketing performance framework across channels and lifecycle journeys.
• Define KPI frameworks, lead sources, conversion definitions, and funnel stages with cross-functional partners.
• Ingest and structure web traffic data into scalable datasets (BigQuery) for user session analysis.
• Partner with IT to build ETL for cleaning and merging web data with CRM and datasets.
• Build dashboards in Power BI to measure marketing effectiveness and inform decisions.
• Analyze individual user behavior to identify personalization opportunities and optimize campaigns.
• Ensure data privacy compliance (GDPR, CCPA) in analyses and reporting.
• Translate insights into recommendations for campaign optimization and budgeting.

Skills

SQL

Databricks

Power BI

BigQuery

A/B Testing

Data Visualization

CRM / HubSpot

Google Analytics

Looker Studio

Microsoft Dynamics

Data Privacy

Education

Bachelor’s degree in Marketing/Analytics

Tools

Databricks

Power BI

BigQuery

HubSpot

Microsoft Dynamics

Google Analytics

Looker Studio

Job description

Signature Aviation seeks a Senior Marketing Analyst to develop and manage a unified marketing performance framework across channels and customer journeys. You will own KPI definitions, data pipelines, and cross-channel attribution, partnering with IT, Sales, and Customer Intelligence to drive personalized campaigns and revenue growth.

You will build robust data pipelines, analyze individual user behavior, and create interactive Power BI dashboards that guide real-time decision-making while