Senior Marketing Analytics & Optimization Lead

Minority Professional Network, Inc.; Atlanta (GA); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Disability Benefits

Life and Accidental Death Insurance

Employee wellness programs

Employee discounts

Job summary

AT&T in Atlanta, Georgia, seeks a Lead Marketing Analyst – Marketing Optimization to convert complex data into actionable recommendations that explain what works, why, and where to invest next. The role tackles ambiguous business problems, structures them into testable hypotheses, and delivers evidence-based guidance for marketing investment.

You will partner with Media, Brand, Finance, and Data teams to align on measurement standards, design experiments, and guide budget allocation while

Qualifications

• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field.
• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness.
• Experience with marketing mix modeling, incrementality testing, and experiment design.

Responsibilities

• Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
• Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
• Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
• Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
• Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.

Education

Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field

Job description

AT&T in Atlanta, Georgia, seeks a Lead Marketing Analyst – Marketing Optimization to convert complex data into actionable recommendations that explain what works, why, and where to invest next. The role tackles ambiguous business problems, structures them into testable hypotheses, and delivers evidence-based guidance for marketing investment.

You will partner with Media, Brand, Finance, and Data teams to align on measurement standards, design experiments, and guide budget allocation while