Marketing Technology Manager: CRM, CDP & Automation

AT&T; Atlanta (GA); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Paid Time Off and Holidays

Paid Parental Leave

Employee discounts up to 50% on AT&T

Job summary

AT&T in Atlanta, GA is seeking a Marketing Technology Manager to own the strategy, roadmap, and performance of its martech stack. This role bridges Marketing with IT and vendor partners, delivering scalable communications and data-driven campaigns.

The ideal candidate has CRM, CDP, and marketing automation experience, plus Agile delivery and vendor management skills. Minimum: Bachelor's degree and 5+ years in related roles, with telecom/retail experience preferred.

Qualifications

• Bachelor's degree preferred
• 5+ years of related experience

Responsibilities

• Coordinate cross-functional teams to define strategy, roadmap, and business cases for new applications and promotions.
• Serve as voice of the customer with subject matter expertise on marketing technology platforms.
• Lead technical projects using Agile methodology and manage Epics/User Stories.
• Define requirements, write code, document, and interact with users for system changes.
• Provide training and support to marketing and sales teams; plan testing and channel readiness.

Skills

CRM strategies

CDP

Marketing automation

Agile delivery

Vendor management

Education

Bachelor's degree

Tools

Salesforce

Adobe

Braze

Job description

AT&T in Atlanta, GA is seeking a Marketing Technology Manager to own the strategy, roadmap, and performance of its martech stack. This role bridges Marketing with IT and vendor partners, delivering scalable communications and data-driven campaigns.

The ideal candidate has CRM, CDP, and marketing automation experience, plus Agile delivery and vendor management skills. Minimum: Bachelor's degree and 5+ years in related roles, with telecom/retail experience preferred.