Lead Product Marketing Strategist

AT&T Mobility Services; Atlanta (GA); On-site; USD 141,000 - 212,000; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Tuition reimbursement

Paid Time Off and Holidays

Paid Parental Leave

Caregiver Leave

Adoption Reimbursement

Disability benefits

Life and AD&D insurance

Wellness programs

Employee discounts on plans and access

Job summary

AT&T Mobility Services is seeking a Principal Product Marketing professional in Atlanta to design and execute launch strategies for AT&T products. You will lead market studies, analyze program effectiveness, and present actionable insights to senior marketing leadership.

The role emphasizes developing marketing plans aligned with strategic opportunities, collaborating across teams, and mentoring colleagues to improve marketing information and outcomes.

Qualifications

• Bachelor's degree (BS/BA) required; 7+ years of related experience.

Responsibilities

• Design, develop, and implement launch strategies and marketing programs to position products and services.
• Conduct and analyze market studies to evaluate market share and program effectiveness, offering actionable insights.
• Develop and present research findings to marketing management and stakeholders with clear visuals.
• Collaborate to create and refine marketing plans aligned with strategic goals and market opportunities.
• Mentor and advise others on marketing information and effectiveness; oversee ongoing market trend analysis.

Skills

Market research

Data analysis

Marketing strategy

Presentation skills

Stakeholder management

Leadership

Education

Bachelor's degree

Tools

Statistical tools

Job description

AT&T Mobility Services is seeking a Principal Product Marketing professional in Atlanta to design and execute launch strategies for AT&T products. You will lead market studies, analyze program effectiveness, and present actionable insights to senior marketing leadership.

The role emphasizes developing marketing plans aligned with strategic opportunities, collaborating across teams, and mentoring colleagues to improve marketing information and outcomes.