Senior Product Marketing Strategist

Minority Professional Network, Inc.; Atlanta (GA); On-site; USD 141,000 - 212,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and AD&D Insurance

Employee Assistance Programs

Job summary

AT&T in Atlanta, GA is seeking a Principal Product Marketing professional to design, develop, and implement launch strategies and marketing programs that position products within the AT&T portfolio, drive customer engagement, and support sales growth.

You will analyze market share and program effectiveness, present findings to management, and collaborate to refine marketing plans. A BS/BA and 7+ years of experience are expected, with certification in some areas.

Qualifications

• Bachelor’s degree (BS/BA) desired.
• 7+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Conduct and Analyze Investigative Studies: Manage comprehensive studies to evaluate market share, effectiveness of current marketing and sales programs, and the feasibility of new products.
• Develop and Present Research Findings: Create detailed reports summarizing research outcomes and present findings to marketing management and stakeholders with visual aids.
• Facilitate Effective Marketing Plans: Collaborate with marketing management to develop and refine marketing plans and programs based on research insights.
• Consult on Marketing Opportunities: Provide expert consultation at all levels of marketing to identify new opportunities and assess improvements for marketing information and effectiveness.
• Other Duties as Assigned: Monitor market trends, perform secondary data analysis, customer segmentation, journey mapping, and other duties to support marketing and research functions.

Education

Bachelor’s degree (BS/BA) desired

Job description

AT&T in Atlanta, GA is seeking a Principal Product Marketing professional to design, develop, and implement launch strategies and marketing programs that position products within the AT&T portfolio, drive customer engagement, and support sales growth.

You will analyze market share and program effectiveness, present findings to management, and collaborate to refine marketing plans. A BS/BA and 7+ years of experience are expected, with certification in some areas.