Manager, Marketing Analytics & Measurement

Ovative Group, LLC; Minneapolis (MN); On-site; USD 90,000 - 132,000; Full time

Benefits offered by this job

Generous paid vacation policy

401k match program

Top-notch health insurance options

Monthly stipend for mobile phone

Sabbatical program

Job summary

Ovative Group, LLC is seeking a Measurement Solutions leader in Minneapolis to manage client engagements and lead a team. This role involves driving marketing measurement strategy, collaborating with internal teams and clients, and translating complex data into actionable insights.

With 4+ years of client experience required, strong communication skills are essential. The position offers a comprehensive compensation package, including a competitive salary and benefits.

Qualifications

• 4+ years of experience working with clients, or 3+ years with an MBA.
• At least 1 year of experience managing direct reports.
• Excellent communicator and collaborator across teams.

Responsibilities

• Manage client engagements, delivering project plans.
• Partner with leaders to improve services and strategies.
• Lead development for direct reports and complex analytics requests.

Skills

Client engagement management

Digital marketing analytics

Team leadership

Communication and collaboration

Data analysis

Education

4+ years of client-facing experience or 3+ years with MBA

Tools

Adobe Analytics

Google Analytics

Sequel

Job description

About Ovative Group

Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. At Ovative, we don’t just track data, we redefine success. Our proprietary MarTech platform, EMRge, helps businesses transform marketing into a driver of sustainable growth, measuring success holistically.

About the Role

In this role you will serve as a leader on the Measurement Solutions team, helping clients get the most value from marketing measurement. You will be accountable for 2‑4 client engagements, partner with marketing measurement experts, and lead up to three direct reports.

Responsibilities

• Manage client engagements by identifying workplans, workstreams, and deliverables; deliver on project plans in partnership with clients and leadership.
• Work with Ovative client leaders to review services, identify areas for improvement, and adjust strategies and scope.
• Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work.
• Lead strategy of client digital marketing activation roadmap and vision.
• Define and drive strategy across team structure, roles, development, and clients.
• Work with internal Ovative teams to create marketing solutions and value‑add plays.
• Lead development for up to three direct reports.
• Address complex, open‑ended analytics requests in a structured manner.
• Identify and focus on what matters most to move the client’s business forward.
• Structure activation work and communication to drive the most critical business goals.
• Apply best practices to analyze client media performance data to identify trends and opportunities for improvement.
• Lead client work that translates into business insights and actionable recommendations.
• Develop deep understanding of marketing measurement technology and its impact on data, analytics, and client business.

Qualifications

• 4+ years (or 3+ years + MBA) of experience working with clients (internal or external).
• At least 1+ year of experience managing direct reports.
• Excellent communicator and collaborator between multiple client and internal teams.
• Ability to connect complex marketing data and situations into a tangible business path forward for clients.
• Experience within the marketing industry (digital marketing preferred).
• Must thrive working in ambiguous situations.
• Preferred: experience related to in‑marketing testing for marketing investments (e.g., incrementality tests using geographic or customer holdouts).
• Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.).
• Experience using Sequel to gather data or run analytics on datasets.
• Experience working with MMM/MTA marketing models.
• Experience communicating and partnering with high‑level partners (Directors, VPs, CMOs, CFOs, etc.).

Benefits

We offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. For Manager positions, our compensation ranges from $90,000 to $132,000, inclusive of a 20% bonus. Additional benefits include:

• Access to all office spaces in MSP, NYC, and CHI.
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams.
• Generous paid vacation policy.
• 401k match program.
• Top‑notch health insurance options, inclusive of same‑sex partners.
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs.
• Monthly stipend for mobile phone and data plan.
• Sabbatical program.
• Charitable giving via time and financial match program.
• Shenanigan’s Day.

EEO Statement

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.