Sr. Manager, Marketing Analytics & Measurement

Ovative Group, LLC; Minneapolis (MN); On-site; USD 111,000 - 186,000; Full time

Benefits offered by this job

401(k) matching program

Generous paid vacation policy

Top-notch health insurance

Fertility and family formation benefits

Monthly stipend for mobile phone

Access to office spaces in multiple cities

Charitable giving program

Paid travel for company events

Job summary

Ovative Group, LLC seeks a Senior Manager to lead measurement strategy for major enterprise clients. The position requires 8 to 15 years of experience in marketing analytics and proven ability to influence executive stakeholders.

Responsibilities include managing a team, translating analytics into business recommendations, and maintaining strong client relationships. Competitive salary range is $111,000 to $186,000, plus comprehensive benefits.

Qualifications

• 8 to 15 years of experience in marketing, marketing analytics, or consulting with direct client responsibility.
• Ability to translate complex marketing analytics into clear business recommendations.
• Strong communication skills and experience presenting to executive leaders.

Responsibilities

• Lead measurement strategy across various analytics methods.
• Translate technical outputs into actionable recommendations for clients.
• Manage and develop team members, ensuring timely deliverables.

Skills

Marketing analytics

Client management

Executive communication

Cross-functional leadership

Job description

Ovative Group is an independent, full‑funnel media, measurement, and creative firm that transforms marketing and measurement programs for enterprise clients such as Best Buy, Domino's, and UnitedHealth Group.

Marketing Analytics & Measurement Team

The team sits at the center of turning marketing data into business action. Partnering with large enterprise brands, the team measures the effectiveness of marketing investments and drives profitable growth through holistic measurement, executive storytelling, and cross‑functional collaboration.

Role Overview

As Senior Manager, you will act as the strategic measurement lead for 1 to 3 large enterprise clients, translating advanced analytics into clear business recommendations and influencing marketing decisions at the highest levels.

Responsibilities

• Lead measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization.
• Translate technical outputs into actionable business recommendations for clients.
• Present executive materials and lead strategic discussions with VP to C‑level stakeholders.
• Define roadmaps to improve marketing effectiveness and inform budget allocation, channel strategy, and growth decisions.
• Maintain strong client relationships built on trust, clarity, and proactive leadership.
• Partner with Paid Media, Analytics, and Data Science teams to align measurement strategy and execution.
• Influence cross‑functional stakeholders without formal authority to achieve cohesive outcomes.
• Support new business conversations by shaping differentiated measurement approaches.
• Directly manage 1 to 2 team members, providing clear direction, feedback, coaching, and ensuring timely, high‑quality deliverables.
• Foster an environment where team members feel empowered, accountable, and proud of their impact.

Qualifications

• 8 to 15 years of experience in marketing, marketing analytics, or marketing consulting with direct client responsibility.
• Experience working with large, complex organizations and multiple senior stakeholders.
• Ability to translate complex marketing analytics into clear business recommendations.
• Strong executive communication skills; experience presenting to VP and C‑level leaders.
• Proven ability to lead client relationships and own outcomes, not just deliverables.
• Ability to influence cross‑functional teams without formal authority.
• Experience managing and developing direct reports.
• Comfort operating in ambiguity and defining structure where it does not exist.
• Action‑oriented mindset with a bias toward progress and decision making.

Preferred

• Experience leveraging Marketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisions.
• Experience using measurement outputs to guide budget allocation, forecasting, or strategic planning.
• Agency experience, particularly within performance marketing or full‑funnel marketing environments.
• Industry experience in telecom, retail, or other large‑scale consumer marketing organizations.
• Experience contributing to business development efforts or supporting new client growth.

Pay Transparency & Benefits

Base Salary: $111,000 to $186,000 (inclusive of a 25% annual bonus).

• 401(k) matching program.
• Generous paid vacation policy and sabbatical program.
• Top‑notch health insurance, inclusive of same‑sex partners.
• Family formation benefits, including reimbursement for fertility, pregnancy, and parenting needs.
• Monthly stipend for mobile phone and data plan.
• Access to all office spaces in Minneapolis, NYC, and Chicago.
• Charitable giving program with time and financial match.
• Additional amenities such as a monthly “Shenanigan’s Day” and frequent paid travel to the Minneapolis headquarters for company events.

Equal Opportunity Employer

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination on the basis of race, sexual orientation, gender identity, or gender expression. All benefit packages are inclusive of same‑sex partners.