Sr. Analyst, Marketing Analytics & Measurement

Ovative Group, LLC; Minneapolis (MN); On-site; USD 75,000 - 93,000; Full time

Benefits offered by this job

Generous paid vacation policy

401(k) match program

Top-notch health insurance

Monthly stipend for mobile phone

Job summary

Ovative Group, LLC in Minneapolis seeks a Measurement Solutions expert to enhance client marketing strategies through deep analytics. The role involves collaboration with clients, delivering insights, and using advanced marketing measurement tools.

Ideal candidates will have 3+ years in digital marketing, exceptional communication skills, and the ability to transform data into actionable business insights. Competitive salary and comprehensive benefits offered.

Qualifications

• 3+ years of relevant professional work experience.
• Proven ability to translate complex marketing data into tangible business paths.
• Experience within the marketing industry, preferably digital marketing.

Responsibilities

• Deliver best-in-class client experience with analytics workplans.
• Develop cross-channel activation roadmaps for enterprise goals.
• Create visualizations for complex data insights.

Skills

Communication

Collaboration

Marketing analytics

Data translation

Tools

Adobe Analytics

Google Analytics

SQL

Job description

About Ovative Group

Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands such as Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result is profitable growth that speaks for itself. At Ovative, we don’t just track data – we redefine success. Our proprietary MarTech platform, EMRge, transforms marketing into a driver of sustainable growth by measuring businesses holistically. We’re all about raising the bar every day, and our work is recognized by Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role

In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. Your contributions will shape the direction and success of these engagements, connecting data, analytics, and business realities to drive marketing activation value for large‑scale marketing clients. This role requires strong communication, partnership skills, and deep knowledge of marketing measurement technology, testing, and analysis.

Responsibilities

• Deliver best‑in‑class client experience by helping craft and deliver workplans, workstreams, and analytics.
• Partner with Ovative client leaders to ensure client satisfaction and value from marketing measurement.
• Develop cross‑channel activation roadmaps focused on driving enterprise goals.
• Create visualizations that clearly communicate complex insights to clients and internal teams.
• Apply best practices to analyze media performance data, identify trends, and uncover improvement opportunities.
• Translate cross‑channel analysis, reporting, and observations into actionable business insights.
• Perform ad‑hoc deep analysis to uncover key opportunities and recommend actions.
• Support and advise clients and media teams on test design, execution, and recap analysis.
• Develop expertise in omni‑channel measurement tools such as multi‑touch attribution, online‑to‑offline matching, and media mix modeling.
• Educate peers on new activation and insight methods.
• Support internal teams in maximizing the value of media mix models through education and guidance.
• Collaborate with internal teams to create marketing solutions and value‑add plays.
• Structure and communicate complex analytic requests in a clear, focused manner.

Qualifications

• 3+ years of relevant professional work experience.
• Excellent communicator and collaborator across multiple client and internal teams.
• Ability to translate complex marketing data into tangible business paths.
• Experience within the marketing industry, preferably digital marketing.
• Thrives in ambiguous situations.
• Preferred: Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc.).
• Experience in in‑marketing testing for marketing investments (e.g., incrementality tests using geographical or customer holdouts).
• Experience using Sequel or similar tools to gather data or run analytics.
• Experience with MMM or MTA marketing models.
• Experience partnering with high‑level partners (Directors, VPs, CMOs, CFOs, etc.).

Compensation

Pay Transparency: Salary range for this position is $75,000 to $93,000, inclusive of a 15% annual bonus.

Benefits

• Access to all office spaces in Minneapolis, NYC, and Chicago.
• Frequent paid travel to Minneapolis headquarters for company events and collaboration.
• Generous paid vacation policy.
• 401(k) match program.
• Top‑notch health insurance, inclusive of same‑sex partners.
• Family formation benefits, including fertility, pregnancy, and parenting reimbursement.
• Monthly stipend for mobile phone and data plan.
• Sabbatical program.
• Charitable giving with financial match.
• Shenanigan’s Day.

EEO Statement

Ovative Group is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families.