Senior Marketing Analytics Leader — Data-Driven Growth

Navan; San Francisco (CA); On-site; USD 105,000 - 234,000; Full time

Job summary

Navan is seeking a Sr. Marketing Analytics Manager to lead cross-functional projects and partner with senior marketing stakeholders. This role focuses on building robust analytics infrastructure, delivering actionable insights, and driving data-driven decision making across marketing initiatives.

The ideal candidate will have deep experience in marketing analytics, data governance, and effective communication of complex data to executives, in a fast-paced B2B environment.

Qualifications

• 6–8 years of quantitative experience in Marketing & Data Analytics, Business Operations, or Management Consulting.

Responsibilities

• Build and maintain dashboards tracking pipeline, campaign performance, funnel conversion, and ROI.
• Create business and technical requirements and documentation and lead marketing team’s enablement.
• Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with MOps.
• Establish and enforce data governance standards for the marketing organization to ensure a single source of truth.
• Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks.
• Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution.
• Build cohort analyses, regression/predictive models to identify drivers of conversion and retention.
• Create weekly, monthly and quarterly performance reports for marketing leadership with executive-ready takeaways.
• Serve as a strategic partner to marketing leaders, diagnosing business health and prescribing interventions.
• Go beyond what happened to explain why and what to do next.
• Leverage reverse funnel to build Inbound demand model with Demand Gen and Finance.
• Build baseline targets and set campaign targets.
• Lead cross-functional projects to develop and implement new marketing initiatives.
• Drive adoption of self-service analytics with intuitive reporting environments.

Skills

Marketing analytics

Data storytelling

Stakeholder management

Self-directed

Prioritization

Tools

SQL

DBT

GitHub

Google Sheets

Salesforce

Marketo

GA4

Amplitude

Thoughtspot

Job description

Navan is seeking a Sr. Marketing Analytics Manager to lead cross-functional projects and partner with senior marketing stakeholders. This role focuses on building robust analytics infrastructure, delivering actionable insights, and driving data-driven decision making across marketing initiatives.

The ideal candidate will have deep experience in marketing analytics, data governance, and effective communication of complex data to executives, in a fast-paced B2B environment.