Senior Marketing Analytics Leader — Dashboards & ROI

Caliber; Town of Texas (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

A prominent marketing firm is seeking a Senior Manager of Marketing Reporting & Analytics to develop and maintain comprehensive marketing dashboards and attribution models. The ideal candidate will have 5-7 years of experience in marketing analytics and reporting, alongside strong collaboration skills across departments like marketing and finance. This hybrid role is essential for translating data into actionable insights that drive strategic decisions. Candidates with a Bachelor's degree in Marketing or Business Analytics are preferred.

Qualifications

• 5-7 years in marketing analytics, reporting, or data strategy roles.
• Proven experience building enterprise marketing dashboards and attribution models.
• Strong ability to translate data into insights and executive-ready recommendations.

Responsibilities

• Develop and maintain marketing dashboards that track performance.
• Build and refine attribution models to connect marketing activity with outcomes.
• Translate complex marketing data into actionable recommendations.

Skills

Marketing analytics

Reporting

Data strategy

Collaboration

Problem-solving

Education

Bachelor's degree in Marketing, Business Analytics, or related field

MBA or advanced analytics certification preferred

Tools

Google Analytics/GA4

Tableau

PowerBI

CRM/MarTech data

Job description

A prominent marketing firm is seeking a Senior Manager of Marketing Reporting & Analytics to develop and maintain comprehensive marketing dashboards and attribution models. The ideal candidate will have 5-7 years of experience in marketing analytics and reporting, alongside strong collaboration skills across departments like marketing and finance. This hybrid role is essential for translating data into actionable insights that drive strategic decisions. Candidates with a Bachelor's degree in Marketing or Business Analytics are preferred.