Senior Marketing Analyst

RADaR Analytics; St. Louis (MO); Hybrid; USD 90,000 - 120,000; Full time

Job summary

RADaR Analytics in the United States is seeking a Senior Marketing Analyst to lead marketing data architecture, media performance analysis, and data visualization efforts. You will drive innovations in tracking and reporting on client success, guide our data team on linking Google Analytics with media platforms, and maintain sophisticated dashboards in Tableau.

You will manage the full lifecycle of marketing data, from ingestion to visualization, while providing mentorship and technical guidance

Qualifications

• Senior Marketing Analyst responsible for marketing data architecture, media performance analysis and data visualization.
• Lead data connections between Google Analytics and media platforms.
• Build and maintain automated dashboards in Tableau and translate multi-channel media data into actionable insights.

Responsibilities

• Own the end-to-end lifecycle of marketing data from ingestion and validation to visualization.
• Mentor and guide the analytics team with technical leadership.
• Collaborate with strategists and clients to translate data into actionable recommendations.

Skills

Marketing data architecture

Tableau

Google Analytics

Data visualization

Analytics

Tools

Tableau

Google Analytics

Job description

Open position in RADaR office locations, including Kansas City, MO, Columbia, MO, and St. Louis, MO; Hybrid work schedule: 3 days in the office, 2 days working from home Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship. The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency’s analytics department, this role is responsible for driving innovation in how we track and report on client success. The Senior Marketing Analyst guides our data team on building complex data connections between Google Analytics and the media platforms, builds and maintains sophisticated automated dashboards in Tableau, and translates multi-channel media data into actionable insights for strategists and clients. This individual will manage the full lifecycle of marketing data, from ingestion and validation to visualization, while providing mentorship and technical guidance to the broader analytics team.
The Essential Duties And Responsibilities (Other Duties May Be Assigned)