Senior Marketing Analyst

RADaR Analytics; Columbia Township (MO); Hybrid; USD 70,000 - 105,000; Full time

Job summary

RADaR Analytics in the United States is seeking a Senior Marketing Analyst to lead marketing data architecture, analyze media performance, and build advanced Tableau dashboards. The role sits in our analytics department, guiding data connections between Google Analytics and media platforms and translating multi-channel data into actionable client insights.

The Senior Marketing Analyst will manage the full lifecycle of marketing data—from ingestion and validation to visualization—while mentoring

Qualifications

• Experience analyzing marketing data to drive insights.
• Ability to translate multi-channel data into actionable strategies.
• Familiarity with data visualization best practices and dashboards.

Responsibilities

• Lead innovation in how marketing data is tracked and reported.
• Mentor and guide the analytics team in technical best practices.
• Build and maintain automated dashboards in Tableau tied to Google Analytics data.
• Provide strategic insights to clients and internal strategists from data insights.

Skills

Marketing data architecture

Media performance analysis

Data visualization

Tableau

Education

None

Tools

Tableau

Job description

Open position in RADaR office locations, including Kansas City, MO, Columbia, MO, and St. Louis, MO; Hybrid work schedule: 3 days in the office, 2 days working from home Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship. The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency’s analytics department, this role is responsible for driving innovation in how we track and report on client success. The Senior Marketing Analyst guides our data team on building complex data connections between Google Analytics and the media platforms, builds and maintains sophisticated automated dashboards in Tableau, and translates multi-channel media data into actionable insights for strategists and clients. This individual will manage the full lifecycle of marketing data, from ingestion and validation to visualization, while providing mentorship and technical guidance to the broader analytics team.
The Essential Duties And Responsibilities (Other Duties May Be Assigned)