Senior Marketing Analytics Lead - Growth & Experiments

Shoptalk; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary and stock options

Medical, dental and vision insurance

Flexible PTO

Opportunities for professional growth

Paid parental leave

Health & wellness initiatives

Job summary

Upgrade seeks a strategic, hands-on Senior Manager, Marketing Analytics to drive growth and optimization of our credit card products. You will partner with Growth Marketing, Product, Finance, and Leadership to design experiments, analyze campaign performance, and build scalable reporting infrastructure.

Joining post-launch, you will create a greenfield analytics capability from the ground up and help set data-driven strategy across channels while communicating insights to executives.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or business analytics.
• Experience supporting credit card, consumer lending, digital banking, or fintech products.
• Advanced proficiency in SQL and Excel; experience with large-scale datasets; Python or R and visualization tools.
• Deep understanding of experimentation methodologies, statistical analysis, and campaign measurement.
• Understanding of CAC, LTV, conversion rates and how marketing impacts growth.
• Exceptional communication and storytelling to translate data for leadership.
• Highly organized, curious, and able to start from zero in a fast-paced environment.

Responsibilities

• Analyze campaigns, funnels, channel mix, CAC across direct mail, digital, and affiliates.
• Support campaign launches and refine targeting while managing risk.
• Conduct audience and funnel analyses to identify patterns and opportunities.
• Design, implement, and measure A/B and multivariate tests; synthesize results for leadership.

Skills

Analytical thinking

Communication

Business acumen

Problem solving

Organizational skills

Education

Bachelor's degree in a quantitative field

Tools

SQL

Excel

Python

R

Tableau

Power BI

Job description

Upgrade seeks a strategic, hands-on Senior Manager, Marketing Analytics to drive growth and optimization of our credit card products. You will partner with Growth Marketing, Product, Finance, and Leadership to design experiments, analyze campaign performance, and build scalable reporting infrastructure.

Joining post-launch, you will create a greenfield analytics capability from the ground up and help set data-driven strategy across channels while communicating insights to executives.