Senior Marketing Analytics Lead — Remote, High-Impact Insights

M Files; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

10 paid holidays

Unlimited PTO

401K matching

Health insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Long-term disability

Flexible Spending Plan

Job summary

M-Files, a Gartner Magic Quadrant Leader in document management, is seeking a Senior Marketing Analyst to own how we measure marketing impact from initial search to revenue. This high-visibility role shapes the global marketing budget and reports directly to leadership.

You will manage cross-channel tracking (GA4, Tag Manager, Google Ads, LinkedIn), drive attribution with Dreamdata, and present insights to North America, EMEA and the Nordics.

Qualifications

• 5+ years in marketing or revenue analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform tracking.
• Experience with HubSpot and a multi-touch attribution tool such as Dreamdata.
• Strong SQL and Power BI skills (Microsoft Fabric a plus).
• Working knowledge of SEO tools such as Semrush.
• Solid experiment design and statistics skills.
• The habit of checking numbers before you share them.
• Clear communication, with the ability to explain complex findings simply.

Responsibilities

• Own cross-channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed-won by channel, region and industry.
• Validate multi-touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Skills

Marketing analytics

Salesforce reporting

GA4 & Tag Manager

HubSpot & Dreamdata

SQL

Power BI

Semrush

Experiment design

Data accuracy

Clear communication

Tools

Salesforce

GA4

Google Tag Manager

Google Ads

LinkedIn Ads

Dreamdata

Power BI

HubSpot

Microsoft Fabric

Semrush

Job description

M-Files, a Gartner Magic Quadrant Leader in document management, is seeking a Senior Marketing Analyst to own how we measure marketing impact from initial search to revenue. This high-visibility role shapes the global marketing budget and reports directly to leadership.

You will manage cross-channel tracking (GA4, Tag Manager, Google Ads, LinkedIn), drive attribution with Dreamdata, and present insights to North America, EMEA and the Nordics.