Senior Marketing Analytics Lead: Data-Driven Insights

Bank of Hawaii; Honolulu (HI); On-site; USD 90,000 - 130,000; Full time

Job summary

Bank of Hawaii seeks an Individual Contributor in Marketing Analytics to support the Demand Center by analyzing and enhancing reporting across campaigns, CRM systems, and digital platforms. You will gather data, transform datasets, and measure performance to improve marketing effectiveness and guide business decisions.

The role emphasizes data integrity, actionable insights, and reliable reporting processes, with collaboration across teams to optimize KPI views and data accessibility for

Qualifications

• Bachelor’s degree or equivalent work experience.
• Minimum 6 years of experience in marketing analytics or related field.
• Proficient with Microsoft Office applications.
• Proficient in marketing and sales technology including CRM, marketing automation, ecommerce, website analytics, A/B testing, and social media.
• Experience with Marketo, Adobe Analytics, Tableau, Power BI, or comparable systems.
• Proficient in SQL and Python for data querying and transformation.
• Strong analytical thinking and cross-functional collaboration capabilities.

Responsibilities

• Data Management: extracts, queries, and formats data for targeted campaigns; maintains data feeds from Marketo, Dynamics, ecommerce, websites and apps.
• Dashboard and Analytics Reporting: builds automated dashboards; interprets trends and KPI health to guide decisions.
• Cross-Functional Insights Collaboration: partners with teams to assess reporting needs and develop KPI views.
• Advanced Data Analysis and Transformation: performs complex querying, segmentation, and data hygiene in CRM and marketing systems.
• Reporting Standards and Documentation: maintains cadence and documents processes and SOPs.

Skills

Microsoft Office

Data visualization

KPI analysis

Stakeholder collaboration

Analytical thinking

Data transformation

Cross-functional teamwork

Education

Bachelor’s degree

Tools

Marketo

Adobe Analytics

Tableau

Power BI

SQL

Python

Microsoft SQL Server

Job description

Bank of Hawaii seeks an Individual Contributor in Marketing Analytics to support the Demand Center by analyzing and enhancing reporting across campaigns, CRM systems, and digital platforms. You will gather data, transform datasets, and measure performance to improve marketing effectiveness and guide business decisions.

The role emphasizes data integrity, actionable insights, and reliable reporting processes, with collaboration across teams to optimize KPI views and data accessibility for