Senior Engagement Marketing Leader

Bank of Hawaii; Honolulu (HI); On-site; USD 120,000 - 190,000; Full time

Job summary

Bank of Hawaii is seeking a People Manager to architect and drive integrated, multi‑channel marketing programs across email, digital, social, web, and direct channels. You will ensure alignment across marketing, sales, and technology platforms, leveraging data, technology, and insights to optimize engagement and pipeline performance.

The role requires a minimum of 10 years in integrated marketing with 5+ years in leadership, proficiency with CRM and marketing platforms (Salesforce, Marketo,

Qualifications

• Bachelor’s degree required or equivalent experience.
• 10+ years in integrated marketing, lifecycle strategy, and campaigns.
• Proven leadership experience and cross‑functional collaboration.

Responsibilities

• Lead multi‑channel marketing strategies across email, digital, social, web, and mobile.
• Direct execution of integrated programs using CRM, automation, and analytics platforms.
• Collaborate with content, digital, events, branding, and product teams to align messaging and goals.
• Oversee analytics, reporting, and ROI to inform decisions and optimize programs.
• Manage budgets and marketing operations for efficiency and scale.
• Provide strategic leadership and coaching to team members.

Skills

Leadership

Strategic thinking

Data analysis

Communication

Project management

Education

Bachelor’s degree in marketing, business administration, or related field

Tools

Salesforce

Marketo

Dynamics 365

Microsoft Office

Job description

Bank of Hawaii is seeking a People Manager to architect and drive integrated, multi‑channel marketing programs across email, digital, social, web, and direct channels. You will ensure alignment across marketing, sales, and technology platforms, leveraging data, technology, and insights to optimize engagement and pipeline performance.

The role requires a minimum of 10 years in integrated marketing with 5+ years in leadership, proficiency with CRM and marketing platforms (Salesforce, Marketo,