Engagement Programs Lead - Lifecycle Marketing & Analytics

Bank of Hawaii, Inc.; Honolulu (HI); On-site; USD 120,000 - 160,000; Full time

Job summary

Bank of Hawaii, Inc. is seeking a People Manager to lead strategy, design, and execution of integrated, multi-channel marketing programs that move customers through the lifecycle.

The role ensures alignment across channels, stakeholders, and business units while leveraging data, technology, and insights to optimize engagement and pipeline creation. The position requires 10+ years in integrated marketing with at least 5 years in leadership, plus strong experience with CRM/marketing platforms and

Qualifications

• 10+ years in integrated marketing and lifecycle strategy.
• 5+ years of leadership experience.
• Proficient with CRM/marketing platforms such as Salesforce, Marketo, or Dynamics 365.
• Strong communication and executive presentation skills.

Responsibilities

• Lead development of multi-channel marketing strategies.
• Direct integrated marketing programs using CRM and analytics.
• Collaborate with content, digital, events, branding, and product teams.
• Oversee analytics, reporting, and ROI measurement.
• Manage marketing budgets and governance.

Skills

Brand Marketing

Business Acumen

Critical Thinking

Customer Experience

Decision Making

Experience Design

Marketing Investment

Meeting Facilitation

People Management

Product Management

Program Management

Education

Bachelor’s degree in marketing

Tools

Salesforce

Marketo

Dynamics 365

Job description

Bank of Hawaii, Inc. is seeking a People Manager to lead strategy, design, and execution of integrated, multi-channel marketing programs that move customers through the lifecycle.

The role ensures alignment across channels, stakeholders, and business units while leveraging data, technology, and insights to optimize engagement and pipeline creation. The position requires 10+ years in integrated marketing with at least 5 years in leadership, plus strong experience with CRM/marketing platforms and