Senior Marketing & Analytics Lead — Data-Driven Growth

Iowa State University - College of Design; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Iowa State University – Ivy College of Business is seeking a Senior Manager of Marketing and Analytics to provide strategic leadership for marketing, communications, and audience engagement. The role leverages data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.

The Senior Manager will oversee integrated marketing initiatives to strengthen brand visibility and advance strategic goals, while serving as a strategic advisor to college

Qualifications

• Bachelor’s degree and 7 years of related experience

Responsibilities

• Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.
• Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.
• Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.
• Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.
• Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.
• Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.
• Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.
• Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.

Education

Bachelor’s degree

Job description

Iowa State University – Ivy College of Business is seeking a Senior Manager of Marketing and Analytics to provide strategic leadership for marketing, communications, and audience engagement. The role leverages data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.

The Senior Manager will oversee integrated marketing initiatives to strengthen brand visibility and advance strategic goals, while serving as a strategic advisor to college