Senior Graduate Marketing Strategist

Iowa State University; Ames (IA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

WorkFlex options

Health and dental benefits

Retirement benefits

Job summary

Iowa State University’s Graduate College is seeking a strategic Marketing Specialist III to lead integrated marketing efforts that advance graduate education, support enrollment goals, and strengthen the College’s visibility and reputation.

The role collaborates across Enrollment Management, University Marketing and Communications, and academic programs to create plans that recruit, engage, and retain students, translate complex research into accessible messages, and measure performance with

Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
• 5 years of related experience.
• Experience developing and leading integrated marketing or communications strategies from planning through execution and evaluation.
• Experience creating and managing content across websites, social media, email, and other digital channels.
• Experience using analytics, audience insights, market research, or other data to inform marketing strategy and evaluate results.
• Experience building collaborative partnerships across teams or organizations to advance shared goals.
• Experience developing marketing or communications strategies that support enrollment, recruitment, engagement, or other organizational goals.

Responsibilities

• Establish and implement a unified marketing and communications vision for the Graduate College that aligns with university-wide enrollment and branding objectives.
• Develop a compelling and differentiated Graduate College brand narrative that supports Iowa State University's strategic priorities and graduate enrollment goals.
• Create integrated marketing plans that support graduate student recruitment, enrollment growth, retention, engagement, and program visibility.
• Utilize enrollment trends, audience insights, market research, and performance metrics to inform marketing strategy and decision-making.
• Build strong collaborative partnerships with Enrollment Management, academic colleges, and university marketing leaders to provide seamless and student-centered experience.
• Identify opportunities to strengthen alignment between Graduate College marketing efforts and broader university recruitment, marketing, and communication initiatives.

Skills

Marketing strategy

Communications

Cross-functional collaboration

Analytics & insights

Education

Bachelor’s degree

Job description

Iowa State University’s Graduate College is seeking a strategic Marketing Specialist III to lead integrated marketing efforts that advance graduate education, support enrollment goals, and strengthen the College’s visibility and reputation.

The role collaborates across Enrollment Management, University Marketing and Communications, and academic programs to create plans that recruit, engage, and retain students, translate complex research into accessible messages, and measure performance with