Senior Manager of Marketing and Analytics

Iowa State University - College of Design; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Iowa State University – Ivy College of Business is seeking a Senior Manager of Marketing and Analytics to provide strategic leadership for marketing, communications, and audience engagement. The role leverages data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.

The Senior Manager will oversee integrated marketing initiatives to strengthen brand visibility and advance strategic goals, while serving as a strategic advisor to college

Qualifications

• Bachelor’s degree and 7 years of related experience

Responsibilities

• Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.
• Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.
• Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.
• Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.
• Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.
• Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.
• Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.
• Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.

Education

Bachelor’s degree

Job description

Senior Manager of Marketing and Analytics

Job Group: Professional & Scientific

Position Title: Senior Manager of Marketing and Analytics

Required Minimum Qualifications: Bachelor’s degree and 7 years of related experience

Job Description: The Ivy College of Business is seeking a qualified Senior Manager of Marketing and Analytics to provide strategic leadership for the college’s marketing, communications, and audience engagement efforts. This role leverages data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results. The Senior Manager will oversee integrated marketing initiatives that strengthen the college’s brand visibility and advance its strategic goals. Additionally, this position will serve as a strategic advisor to college leadership, providing insights into marketing performance, audience trends, and communication effectiveness to support data-informed decision-making.

Example of Duties

• Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.
• Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.
• Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.
• Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.
• Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.
• Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.
• Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.
• Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Master’s degree in marketing, communications, or a related field.
• Demonstrated leadership and management experience overseeing marketing and communications strategies, digital marketing analytics, and integrated marketing initiatives.
• Experience in higher education marketing and communications.
• Experience using customer relationship management (CRM) platforms to support marketing campaigns, audience engagement, data analysis, and strategic decision‑making.

The Ivy College of Business at Iowa State University, established in 1984, furthers Iowa State University’s land‑grant ideals by training students to be knowledgeable and ethical communicators, leaders, collaborators, and problem solvers through impactful research, innovative teaching, and community engagement. With the largest undergraduate business program in the state of Iowa and nationally ranked graduate programs, the Ivy College of Business is home to over 5000 students with a strong growth trajectory. We pride ourselves on our high ethical standards and our drive to promote an environment where all individuals may succeed academically, professionally, and personally. Each member of our community is committed to the college’s mission to link theory with practice for tomorrow’s business leaders. The college offers undergraduate, graduate, and Ph.D. programs and is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). Less than five percent of business schools worldwide receive this accreditation.

Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.

Employment Details

Appointment Type: Regular

Number of Months Employed Per Year: 12

Month Work Period Time Type: Full time

Pay Grade: PS812

Original Posting Date: October 13, 2026

Posting Close Date: October 23, 2026

Job Requisition Number: R20071

Iowa State University does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, genetic information, sex, marital status, disability, or status as a U.S. Veteran. Inquiries regarding non-discrimination policies may be directed to Office of Equal Opportunity, 2680 Beardshear Hall, 515 Morrill Road, Ames, Iowa 50011, Tel. [phone], email [e-mail]. General ISU compensation information can be found on the University Human Resources website. Please note that this is only a list of ranges and individuals will be paid commensurate with qualifications. Current employees (excluding temporary, student and graduate assistants) must apply through the Workday Internal Careers Hub. By focusing on the future and providing the best student experience possible, Iowa State University attracts students and faculty who want to make a difference. With a comprehensive land‑grant mission of education, research, extension and outreach, we produce scholars whose ideas change the world. And through Innovate at Iowa State, we provide innovative and entrepreneurial opportunities for students of all backgrounds. Located just 30 minutes north of Des Moines, the city of Ames was recently named one of the Top 10 cities in the U.S. for campus life and career opportunities. Iowa State University is a welcoming community of students, faculty, and staff. Campus community members have a wide range of backgrounds and experiences and are committed to engaging with each other respectfully as outlined in the university's Principles of Community. Iowa State recognizes that diverse intellectual and philosophical perspectives are vital to innovation, critical thinking skills, and a dynamic academic community that fosters the land‑grant ideals of putting science, technology, and human creativity to work. All offers of employment, oral and written, are contingent upon the university’s verification of credentials and other information required by federal and state law, ISU policies/procedures, and may include the completion of a background check and/or a consumer credit check.

Iowa State University does not discriminate on the basis of race, color, ethnicity, religion, national origin, pregnancy, sexual orientation, genetic information, sex, marital status, disability, or status as a U.S. Veteran. Inquiries regarding non-discrimination policies may be directed to Office of Equal Opportunity, 2680 Beardshear Hall, 515 Morrill Road, Ames, Iowa 50011, Tel. [phone], email [e-mail].

Iowa State University provides reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should email [e-mail] or call [phone] or Toll-Free: [phone]. TTY users are welcome to use the Iowa Relay Service number by dialing 7-1-1 or [phone].

General ISU compensation information can be found on the University Human Resources website. Please note that this is only a list of ranges and individuals will be paid commensurate with qualifications.