Strategic Marketing Lead, Graduate Education

Iowa State University - College of Design; Ames (IA); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

Iowa State University – Graduate College is seeking a Marketing Specialist III to lead marketing and communications efforts that advance graduate education, support enrollment goals, and raise the College’s visibility and reputation.

The role drives integrated plans, brand narrative development, and cross-campus collaboration with Enrollment Management and University Marketing and Communications to deliver student-focused outcomes.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, or related field.
• Experience leading integrated marketing strategies from planning through evaluation.
• Experience creating content across websites, social media, email, and other digital channels.
• Experience using analytics and market research to inform marketing strategy.

Responsabilités

• Establish and implement a unified marketing and communications vision for the Graduate College.
• Develop a differentiated brand narrative to support enrollment goals.
• Create integrated marketing plans to support recruitment, enrollment growth, retention, and visibility.
• Use data and metrics to inform marketing strategy and decision-making.
• Build partnerships with Enrollment Management and university marketing leaders.

Connaissances

Strategic thinking

Communication skills

Project management

Collaborative skills

Analytical skills

Formation

Bachelor's degree in marketing or related field

Outils

Google Analytics

Website CMS

Email marketing platforms

Description du poste

Iowa State University – Graduate College is seeking a Marketing Specialist III to lead marketing and communications efforts that advance graduate education, support enrollment goals, and raise the College’s visibility and reputation.

The role drives integrated plans, brand narrative development, and cross-campus collaboration with Enrollment Management and University Marketing and Communications to deliver student-focused outcomes.