Senior Data-Driven Marketing & Analytics Leader

Iowa State University - College of Design; Ames (IA); Hybrid; USD 95,000 - 130,000; Full time

Job summary

Iowa State University’s Ivy College of Business seeks a Senior Manager of Marketing and Analytics to provide strategic leadership for marketing, communications, and audience engagement. The role uses data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.

You will oversee integrated marketing initiatives, advise college leadership on performance and trends, and partner with units and University Marketing to align messaging and maximize

Qualifications

• Data-driven marketing and communications strategy development.
• Experience leading marketing analytics and integrated campaigns.
• Familiarity with higher education marketing and communications is preferred.

Responsibilities

• Develop and implement a data-driven marketing and communications strategy.
• Lead audience research, marketing analytics, and data insights to identify growth opportunities and inform decisions.
• Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid channels.
• Oversee the development of marketing content, publications, and promotional materials.
• Partner with college units and University Marketing to align messaging and maximize impact.
• Manage marketing technologies, platforms, vendor relationships, and advertising partnerships to enhance effectiveness.
• Lead marketing planning, budgeting, and ROI assessment with data-driven insights.
• Supervise and develop marketing staff, fostering collaboration, innovation, and evidence-based decision making.

Skills

Data analytics

Market intelligence

Digital marketing

Audience engagement

Strategic leadership

Education

Bachelor’s degree

Master’s degree

Tools

CRM platforms

Marketing technologies

Job description

Iowa State University’s Ivy College of Business seeks a Senior Manager of Marketing and Analytics to provide strategic leadership for marketing, communications, and audience engagement. The role uses data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.

You will oversee integrated marketing initiatives, advise college leadership on performance and trends, and partner with units and University Marketing to align messaging and maximize