Senior Manager of Marketing and Analytics

Iowa State University - College of Design; Ames (IA); Híbrido; USD 95.000 - 130.000; Jornada completa

Descripción de la vacante

Iowa State University’s Ivy College of Business seeks a Senior Manager of Marketing and Analytics to provide strategic leadership for marketing, communications, and audience engagement. The role uses data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.

You will oversee integrated marketing initiatives, advise college leadership on performance and trends, and partner with units and University Marketing to align messaging and maximize

Formación

• Data-driven marketing and communications strategy development.
• Experience leading marketing analytics and integrated campaigns.
• Familiarity with higher education marketing and communications is preferred.

Responsabilidades

• Develop and implement a data-driven marketing and communications strategy.
• Lead audience research, marketing analytics, and data insights to identify growth opportunities and inform decisions.
• Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid channels.
• Oversee the development of marketing content, publications, and promotional materials.
• Partner with college units and University Marketing to align messaging and maximize impact.
• Manage marketing technologies, platforms, vendor relationships, and advertising partnerships to enhance effectiveness.
• Lead marketing planning, budgeting, and ROI assessment with data-driven insights.
• Supervise and develop marketing staff, fostering collaboration, innovation, and evidence-based decision making.

Conocimientos

Data analytics

Market intelligence

Digital marketing

Audience engagement

Strategic leadership

Educación

Bachelor’s degree

Master’s degree

Herramientas

CRM platforms

Marketing technologies

Descripción del empleo

## Senior Manager of Marketing and AnalyticsApply: Ames, IA: Full time: Posted Today: R20071## Position Title:Senior Manager of Marketing and Analytics## Job Group:Professional & Scientific## Required Minimum Qualifications:Bachelor’s degree and 7 years of related experience## Job Description:The Ivy College of Business is seeking a qualified Senior Manager of Marketing and Analytics to provide strategic leadership for the college’s marketing, communications, and audience engagement efforts. This role leverages data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results.The Senior Manager will oversee integrated marketing initiatives that strengthen the college’s brand visibility and advance its strategic goals. Additionally, this position will serve as a strategic advisor to college leadership, providing insights into marketing performance, audience trends, and communication effectiveness to support data-informed decision-making. **Example of Duties:*** Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.* Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.* Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.* Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.* Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.* Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.* Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.* Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.**Preferred Qualifications:*** Bachelor’s degree in marketing, communications, or a related field.* Master’s degree in marketing, communications, or a related field.* Demonstrated leadership and management experience overseeing marketing and communications strategies, digital marketing analytics, and integrated marketing initiatives.* Experience in higher education marketing and communications.* Experience using customer relationship management (CRM) platforms to support marketing campaigns, audience engagement, data analysis, and strategic decision-making. *Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.* **Application Instructions:** To apply for this position, please click on “Apply” and complete the Employment Application. Please be prepared to enter or attach the following:* Resume/Curriculum Vitae* Letter of Application/Cover Letter **Why Choose Iowa State University?** Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as:* Retirement benefits including defined benefit and defined contribution plans* Generous vacation, holiday, and sick time and leave plans* Onsite childcare (Ames, Iowa)* Life insurance and long-term disability* Flexible Spending Accounts* Various voluntary benefits and discounts* Employee Assistance Program* Wellbeing program* Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager. If you have questions regarding this application process, please email [e-mail], or call 515-294-4800 or Toll Free: 1-877-477-7485.## Appointment Type:Regular## Number of Months Employed Per Year:12 Month Work Period## Time Type:Full time## Pay Grade:PS812## Original Posting Date:October 13, 2026## Posting Close Date:October 23, 2026## Job Requisition Number:R20071