Senior Marketing Analytics & Insights Manager

Vestwell; New York (NY); Hybrid; USD 105,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Generous time off

401(k) plan

Hybrid work in NYC

Job summary

Vestwell is seeking a Senior Marketing Operations Manager focused on reporting and analytics in New York. You will own marketing analytics, dashboards, and attribution, partnering with Data, Product, and Revenue Technology to unify data from Google Analytics, HubSpot, and Salesforce.

This hands-on role emphasizes practical reporting, data judgment, and cross-team collaboration. You will also own marketing attributes for segmentation and enable targeted campaigns while aligning with product

Qualifications

• 5+ years in marketing analytics, marketing operations, BI, or similar data-focused role.
• Advanced hands-on experience with Google Analytics and HubSpot reporting.
• Knowledge of Salesforce reporting and data structures.
• Experience building dashboards in BI/data visualization tools.
• Experience reconciling data from multiple systems and defining metrics.
• Experience using customer attributes for segmentation and targeting.
• Strong analytical judgment and translating questions into data requirements.
• Ability to work across Marketing, Data, Revenue Technology, Product, and Engineering teams.
• Strong project management and communication skills, with high attention to accuracy.

Responsibilities

• Own marketing analytics and reporting; be the main point of contact for performance data and dashboards.
• Map and connect data across Google Analytics, HubSpot, and Salesforce; close data gaps.
• Build dashboards and recurring reports; ensure data quality and update as needs change.
• Own marketing attributes; define attributes with Product and communicate changes.
• Enable targeted campaigns by applying approved attributes to segments and campaigns.
• Measure the marketing funnel; link upper-funnel to leads, sales, and post-sale signals.
• Coordinate with Marketing, Data, Revenue Technology, Product, and Engineering; define requirements.

Skills

Marketing analytics

HubSpot reporting

Google Analytics

Salesforce reporting

BI dashboards

Data storytelling

Cross-functional collaboration

Project management

Data interpretation

Education

Bachelor's degree

Tools

Tableau

Sigma

Looker

SQL basics

Job description

Vestwell is seeking a Senior Marketing Operations Manager focused on reporting and analytics in New York. You will own marketing analytics, dashboards, and attribution, partnering with Data, Product, and Revenue Technology to unify data from Google Analytics, HubSpot, and Salesforce.

This hands-on role emphasizes practical reporting, data judgment, and cross-team collaboration. You will also own marketing attributes for segmentation and enable targeted campaigns while aligning with product