Channel Marketing Lead, Enterprise & Partner Growth

Vestwell; New York (NY); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Generous time off

401(k) plan

Hybrid in-office

Job summary

Vestwell is seeking a strategic, hands-on Channel Partner Marketer to lead marketing across Enterprise, Advisor, and Special Markets channels. This partner-facing leader turns channel strategy into programs that help partners sell, launch and grow with Vestwell.

This NYC-based role owns marketing plans, co-marketing with large financial institutions, partner enablement, events, and cross-functional collaboration with sales and product marketing. Hybrid work in NYC.

Qualifications

• 7–10 years in B2B marketing or Sales Enablement with 4+ years in partner/channel marketing
• Experience developing sales and marketing materials for large financial institutions or advisor networks
• Track record of navigating co-marketing programs with enterprise partners, brand and compliance reviews
• Experience managing agencies, vendors, and cross-functional stakeholders; people management a plus

Responsibilities

• Own annual and quarterly marketing plans for Enterprise, Advisor and Special Markets channels
• Build joint go-to-market and co-marketing plans with large financial institution partners
• Navigate partner brand and compliance reviews to keep programs on schedule
• Develop partner enablement materials, campaigns and sales collateral
• Own partner-focused events, webinars and sponsorships
• Measure program performance with clear KPIs and optimize investments

Skills

B2B marketing

Sales enablement

Partner marketing

Channel marketing

Campaign development

Stakeholder management

Project management

Strong writing

Education

MBA or advanced degree in marketing or business

Tools

Salesforce

HubSpot

Asana

Google Suite

Figma

Excel

Job description

Vestwell is seeking a strategic, hands-on Channel Partner Marketer to lead marketing across Enterprise, Advisor, and Special Markets channels. This partner-facing leader turns channel strategy into programs that help partners sell, launch and grow with Vestwell.

This NYC-based role owns marketing plans, co-marketing with large financial institutions, partner enablement, events, and cross-functional collaboration with sales and product marketing. Hybrid work in NYC.