Marketing Analytics & Email Operations Specialist

VanEck; Tampa (FL); Vor Ort; USD 95.000 - 120.000; Vollzeit

Zusammenfassung

VanEck in New York City or Tampa seeks a Marketing Operations Data Analyst to bridge marketing analytics, reporting, and email/database operations across the marketing tech stack. You will own the execution and measurement of digital campaigns in Marketo and contribute to data-driven insights for sales and client engagement.

This role requires hands-on Marketo experience, Salesforce familiarity, and strong SQL/BI skills, with a focus on automating reporting, building dashboards, and delivering

Qualifikationen

• Four-year college degree or equivalent in Marketing, Business, Statistics, Information Systems, Computer Science, or a related field.
• 3–5 years in marketing analytics or digital marketing with campaign execution and measurement.
• Hands-on Marketo experience; MCE is a strong plus; experience with lead scoring and database ops.
• Experience with Salesforce; familiarity with Marketo-Salesforce integration.
• Proficiency with Google Analytics; familiarity with BI platforms (Domo/Tableau/Power BI).
• Working knowledge of SQL; Python or R is a plus.
• HTML/CSS experience for email/templates.
• Strong communication and stakeholder presentation skills.

Aufgaben

• Oversee daily email marketing production in Marketo including templates and program setup.
• Manage lead records, list hygiene, and targeted campaign delivery.
• Build Marketo programs, nurture streams, automation, and extend to increase efficiency.
• Review monthly/quarterly fund data delivered via email for accuracy.
• Maintain master email content calendar across channels.
• Troubleshoot Marketo delivery, rendering, and automation issues.
• Develop and deliver dashboards showing campaign engagement and pipeline influence.
• Collaborate with Sales to translate reporting needs into automated solutions.
• Integrate data from Marketo, Salesforce, Google Analytics, and other sources for insights.
• Create BI dashboards in Tableau/Power BI/Domo.
• Monitor KPIs across email, web, and campaigns; present findings.

Kenntnisse

Analytical mindset

SQL proficiency

Marketing analytics

Data visualization

Cross-functional collaboration

Ausbildung

Bachelor's degree or equivalent in Marketing/Business/Statistics/Info Systems/CS

Marketo Certified Expert (MCE)

Tools

Marketo

Salesforce

Google Analytics

Tableau

Power BI

Domo

SQL

HTML/CSS

Jobbeschreibung

VanEck in New York City or Tampa seeks a Marketing Operations Data Analyst to bridge marketing analytics, reporting, and email/database operations across the marketing tech stack. You will own the execution and measurement of digital campaigns in Marketo and contribute to data-driven insights for sales and client engagement.

This role requires hands-on Marketo experience, Salesforce familiarity, and strong SQL/BI skills, with a focus on automating reporting, building dashboards, and delivering