Senior Marketing Analytics & Insights Lead

Plymouth Rock Assurance Corporation; Woodbridge Township (NJ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

4 weeks PTO + 8 holidays + 2 floating

Health insurance starting Day 1

401(k) employer contribution

Onsite gym at Woodbridge location

Professional development resources

Wellness program and reimbursements

Paid family leave options

Tuition reimbursement

Job summary

Plymouth Rock Assurance Corporation is seeking a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for our direct-to-consumer auto insurance marketing programs. You will own end-to-end analysis, from data pull to dashboards, and present recommendations that shape media spend and campaign strategy.

Responsibilities include building reports across channels, optimizing the Direct Sales funnel, and collaborating with marketing owners to define KPIs and

Qualifications

• Bachelor’s degree in a quantitative field is required.
• 3–5 years in marketing analytics or related data role.
• Proficient in SQL and at least one statistical tool (R/SAS/Python).
• Experience building dashboards in BI platforms (Tableau/Power BI).
• Familiar with website analytics and funnel metrics.

Responsibilities

• Design, build, and maintain dashboards tracking engagement and performance.
• Provide analytics and actionable insights across the Direct Sales funnel.
• Analyze campaigns to measure ROI and optimize efficiency and conversion.
• Partner with channel owners to define KPIs and analytical approaches.
• Support marketing mix, attribution modeling, and test results.
• QA data feeds and tracking tags for accuracy.
• Collaborate with Data Eng/BI on pipelines and self-service tools.
• Present findings to marketing stakeholders and leadership.
• Mentor junior analysts in tools and best practices.

Skills

SQL

Statistical tools

Data storytelling

Project management

AI analytics tools

Education

Bachelor's degree in Marketing Analytics/Statistics/Mathematics

Tools

Tableau

Power BI

Heap/GA4/Fullstory/VWO

Job description

Plymouth Rock Assurance Corporation is seeking a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for our direct-to-consumer auto insurance marketing programs. You will own end-to-end analysis, from data pull to dashboards, and present recommendations that shape media spend and campaign strategy.

Responsibilities include building reports across channels, optimizing the Direct Sales funnel, and collaborating with marketing owners to define KPIs and