Senior Marketing Data Analyst

Plymouth Rock Assurance Corporation; Woodbridge Township (NJ); In loco; USD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

4 weeks PTO + 8 holidays + 2 floating

Health insurance starting Day 1

401(k) employer contribution

Onsite gym at Woodbridge location

Professional development resources

Wellness program and reimbursements

Paid family leave options

Tuition reimbursement

Descrizione del lavoro

Plymouth Rock Assurance Corporation is seeking a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for our direct-to-consumer auto insurance marketing programs. You will own end-to-end analysis, from data pull to dashboards, and present recommendations that shape media spend and campaign strategy.

Responsibilities include building reports across channels, optimizing the Direct Sales funnel, and collaborating with marketing owners to define KPIs and

Competenze

• Bachelor’s degree in a quantitative field is required.
• 3–5 years in marketing analytics or related data role.
• Proficient in SQL and at least one statistical tool (R/SAS/Python).
• Experience building dashboards in BI platforms (Tableau/Power BI).
• Familiar with website analytics and funnel metrics.

Mansioni

• Design, build, and maintain dashboards tracking engagement and performance.
• Provide analytics and actionable insights across the Direct Sales funnel.
• Analyze campaigns to measure ROI and optimize efficiency and conversion.
• Partner with channel owners to define KPIs and analytical approaches.
• Support marketing mix, attribution modeling, and test results.
• QA data feeds and tracking tags for accuracy.
• Collaborate with Data Eng/BI on pipelines and self-service tools.
• Present findings to marketing stakeholders and leadership.
• Mentor junior analysts in tools and best practices.

Conoscenze

SQL

Statistical tools

Data storytelling

Project management

AI analytics tools

Formazione

Bachelor's degree in Marketing Analytics/Statistics/Mathematics

Strumenti

Tableau

Power BI

Heap/GA4/Fullstory/VWO

Descrizione del lavoro

The Direct Marketing team is looking for a Senior Marketing Data Analyst to turn campaign and customer data into clear, actionable guidance for our direct-to-consumer auto insurance marketing programs. You'll own analysis end-to-end — from pulling and modeling the data, to building the dashboards and reports stakeholders rely on, to presenting recommendations that shape media spend, channel mix, and campaign strategy.

RESPONSIBILITIES

• Design, build, and maintain reporting and dashboards that track customer engagement and campaign performance across channels (digital, direct mail, paid search, affiliate, and more)
• Provide analytics and actionable insights on the end-to-end Direct Sales funnel – from landing to sale – and provide concrete recommendations to optimize Customer Experience
• Analyze campaign results and customer acquisition data to identify trends, measure ROI, and recommend ways to improve efficiency and conversion
• Partner with marketing channel owners to scope reporting needs, define KPIs, and translate business questions into analytical approaches
• Support marketing mix and channel attribution modeling, and help evaluate test-and-learn campaign results
• Monitor and QA data feeds and tracking tags to ensure campaign performance data is accurate and complete
• Collaborate with Data Engineering/BI teams on data pipelines, table structures, and self-service reporting tools
• Present findings and recommendations to marketing stakeholders and, on occasion, to senior leadership
• Mentor junior analysts on tools, techniques, and best practices as needed

QUALIFICATIONS

• Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or a related quantitative field
• 3–5 years of experience in marketing analytics, digital analytics, or a similar data-focused role
• Proficiency with SQL and at least one statistical tool (e.g., R, SAS, Python)
• Experience building dashboards and reports in a BI platform such as Tableau or Power BI
• Previous experience working with Website analytics, conversion funnels and related metrics and tools (Heap, GA4, Fullstory, VWO)
• Solid grasp of marketing & funnel metrics — response rates, CPA, LTV, channel attribution, funnel rates, bounce rates etc.
• Experience leveraging AI-based tools for analytics (LLMs, AI-embedded or AI-native analytical tools)
• Strong communication skills, with the ability to explain analytical findings to non-technical stakeholders
• Comfortable managing multiple projects independently and prioritizing competing requests
• Experience in personal auto insurance a plus

SALARY RANGE

The pay range for this position is $90,000 to $120,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts.Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

Location(s)

581 Main Street, Woodbridge , New Jersey 07095 , United States

Plymouth Rock is committed to a policy ofnon-discrimination and equal opportunity for all qualified applicants andemployees without regard to race, color, religion, gender, sexual orientation,age, national origin, ancestry or disability.