Senior Marketing Analytics & Experimentation Lead

State Farm; Bloomington (IL); Hybrid; USD 90,000 - 145,000; Full time

Benefits offered by this job

Health Insurance

401k Plan

Dental/Vision plans

Life Insurance

Paid Time Off

Annual Merit Increase

Tuition Reimbursement

Health Initiatives

Job summary

State Farm is seeking a Senior Marketing Science Analyst in Bloomington, IL to improve marketing investment decisions through advanced analytics, experimentation, and modeling. You will work with partners to turn complex questions into actionable recommendations in a high-autonomy role.

The ideal candidate has heavy experience in statistics, marketing analytics, and causal inference, plus skills in SQL/Python/R/SAS and AI-assisted tools.

Qualifications

• Experience in marketing analytics, marketing science, data science, experimentation, or another quantitative field.
• A solid background in statistics, and understanding causal identification issues is essential.
• Ability to analyze complex data, collaborate across teams, and explain methods, assumptions, and results to varied audiences.
• Proficiency in SQL, Python, R, SAS, or comparable programming and querying languages.
• Experience using AI-assisted development tools such as Claude Code, Codex, Copilot, or similar tools for analytical code, and reviewing and testing their output.
• Ability to design evaluations for models and AI-generated outputs using holdout data, labeled samples, and error analysis.
• Ability to turn business questions into clear analytical specifications, including the question, population, self-selection biases, metric, and assumptions.
• Master's degree in a related field.

Responsibilities

• Define analytical questions, outcomes, populations, metrics, assumptions, and test requirements with business partners.
• Guide experiment intake, prioritization, and design; advise teams on methods and measurement approaches.
• Design, execute, and evaluate incrementality tests that inform marketing decisions and calibrate attribution models.
• Develop and validate synthetic controls and other counterfactuals using historical geo-level outcomes, media activity, and market conditions.
• Apply statistical modeling and causal inference to assess marketing performance, estimate lift, and inform investment choices.
• Partner with internal teams and external vendors to validate methods and outputs, explain limitations, and translate evidence into recommendations.
• Identify opportunities to improve analytical practices and responsibly apply AI; lead strategic work and mentor other analysts.

Skills

Marketing analytics

Statistics

SQL

Python

R

SAS

AI tools (Claude/Codex/Copilot)

Education

Master's degree

Tools

Databricks

AWS

GCP

Job description

State Farm is seeking a Senior Marketing Science Analyst in Bloomington, IL to improve marketing investment decisions through advanced analytics, experimentation, and modeling. You will work with partners to turn complex questions into actionable recommendations in a high-autonomy role.

The ideal candidate has heavy experience in statistics, marketing analytics, and causal inference, plus skills in SQL/Python/R/SAS and AI-assisted tools.