Lifecycle Marketing Analytics Specialist

State Farm; Bloomington, Tempe, Dunwoody, Richardson (IL, AZ, GA, TX); Hybrid; USD 81,000 - 101,000; Full time

Benefits offered by this job

Health insurance

Annual raise & bonus

Educational benefits

Job summary

State Farm in Bloomington, IL seeks a Marketing Lifecycle Analytics Analyst to measure prospect and consumer behavior across the marketing lifecycle and translate data into actionable insights that optimize the customer journey.

You will partner with Marketing Lifecycle Analytics Managers, Marketing Strategy Analytics, and other stakeholders to deliver analyses that improve funnel health, conversion, and profitable growth.

Qualifications

• 3+ years of experience in Marketing Analytics, Customer Analytics, Digital Analytics, Marketing Science, or related field.
• Bachelor's degree in Analytics, Statistics, Marketing, Business, Economics, Data Science, or related field preferred.
• Knowledge of full-funnel marketing principles and customer lifecycle measurement.
• Understanding of marketing funnels, journeys, behavioral analytics, and audience segmentation.
• Experience analyzing customer behavior, conversion performance, and digital engagement metrics.
• Familiarity with experimentation concepts and measurement methodologies preferred.
• Proficiency using SQL to query, analyze, and validate large datasets.
• Experience with data visualization tools such as Power BI or Tableau.
• Experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics).
• Strong analytical and problem-solving skills with ability to identify trends from data.
• Strong ability to communicate analytical findings clearly through reports and visuals.
• Strong collaboration skills across marketing, analytics, and business teams.

Responsibilities

• Measure and analyze prospect and consumer behavior across the marketing lifecycle.
• Transform data into actionable insights to optimize customer experience and decision-making.
• Build recurring reports, dashboards, and visualizations of lifecycle performance.
• Partner with Marketing Strategy Analytics, Marketing Performance Analytics, and others.
• Identify opportunities to improve funnel health, progression, and conversion.
• Support cross-functional teams with journey insights for attribution and experiments.
• Ensure data accuracy and quality across lifecycle analyses and reporting.
• Communicate findings clearly to business partners and stakeholders.

Skills

Marketing Analytics

Customer Analytics

Digital Analytics

Marketing Science

SQL

Power BI

Tableau

Google Analytics

Adobe Analytics

Data Visualization

Education

Bachelor's degree in Analytics

Bachelor's degree in Statistics

Data Science

Tools

Power BI

Tableau

Adobe Analytics

Google Analytics

Job description

State Farm in Bloomington, IL seeks a Marketing Lifecycle Analytics Analyst to measure prospect and consumer behavior across the marketing lifecycle and translate data into actionable insights that optimize the customer journey.

You will partner with Marketing Lifecycle Analytics Managers, Marketing Strategy Analytics, and other stakeholders to deliver analyses that improve funnel health, conversion, and profitable growth.