Senior Marketing Analytics Consultant (Remote)

Fractal Analytics Inc.

New York (NY)

Remote

USD 100,000 - 120,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

401(k) Plan

11 paid holidays

Parental leave (12 weeks)

PTO policy

Job summary

Fractal Analytics Inc. is seeking a Senior Consultant in Marketing Analytics to join our team remotely (EST preferred). The role requires deep expertise in marketing analytics, data-driven decisions, and campaign optimization to drive ROI across channels.

You will work with senior analysts to identify pivotal insights and translate business needs into actionable analytical roadmaps. The ideal candidate has hands-on experience with MMM, MTA, LTA, funnel analytics, and ROI assessment across

Qualifications

Strong background in Marketing Analytics / Decision Science.
Proficient in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA).
Experience with ROI analysis across marketing and social media channels.
Proficiency in SQL and Advanced Excel.
Ability to translate complex data into clear business insights.

Responsibilities

Analyze and optimize ROI of marketing campaigns across channels.
Perform analysis on user app data to identify high-value users and drive retention and revenue.
Collaborate with paid media leaders to improve revenue from prime customers.
Define measurement roadmaps and translate business priorities into analytics initiatives.
Monitor KPIs: campaign activations, revenue, and overall performance.