Remote Marketing Analytics Consultant — Growth & ROI

BlackCube Labs; New York (NY); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) plan

Paid holidays

Parental Leave (12 weeks)

PTO policy

Job summary

Fractal Analytics is seeking a seasoned Marketing Analytics / Decision Science Consultant to join on an urgent, full-time basis. The role emphasizes data-driven decision making, campaign performance optimization, and rapid onboarding in a fast-paced environment.

The ideal candidate brings strong analytics expertise, cross-functional collaboration, and the ability to translate complex data into actionable business insights.

Qualifications

• Strong background in Marketing Analytics / Decision Science (mandatory).
• Funnel and cohort analysis to build/measure funnels, retention baselines.
• Campaign attribution and lifecycle marketing tracking for ROI.
• Knowledge of partner revenue impact and publisher churn analysis.

Responsibilities

• Analyse and optimize ROI of marketing campaigns across channels.
• Perform analysis on user app data to identify whales and drive retention/revenue.
• Collaborate with paid media leads on ad campaigns to increase revenue from prime customers.
• Define measurement gaps and translate business priorities into analytics roadmaps.
• Monitor KPIs: activations, revenue, and overall campaign performance.
• Conduct deep-dive analyses on social media campaigns and performance metrics.
• Build insights and actionable recommendations to improve marketing effectiveness.

Skills

Marketing Analytics

Decision Science

Funnel Analysis

Cohort Analysis

Campaign Attribution

ROI Analysis

Marketing Mix Modeling

MTA

LTA

Tools

SQL

Advanced Excel

Job description

Fractal Analytics is seeking a seasoned Marketing Analytics / Decision Science Consultant to join on an urgent, full-time basis. The role emphasizes data-driven decision making, campaign performance optimization, and rapid onboarding in a fast-paced environment.

The ideal candidate brings strong analytics expertise, cross-functional collaboration, and the ability to translate complex data into actionable business insights.