Remote Marketing Analytics Consultant: Growth & ROI

Fractal Analytics; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Life insurance

Disability plans

401(k) after 30 days

11 paid holidays

Parental leave 12 weeks

Flexible PTO

Job summary

Fractal Analytics in the United States is seeking an experienced Marketing Analytics / Decision Science Consultant to drive data-driven decision making and optimize multi-channel campaigns. This is a full-time remote role with EST alignment encouraged.

You will collaborate with senior analysts and leaders to build analytical roadmaps, perform ROI analysis, and deliver actionable insights that boost revenue and customer engagement across partners and platforms.

Qualifications

• Strong background in Marketing Analytics / Decision Science.
• Funnel analytics and cohort tracking capability to measure baselines.
• Campaign attribution and lifecycle marketing analytics experience.
• Proficiency in MMM, MTA, LTA; ROI analysis across channels.

Responsibilities

• Analyse and optimize ROI of marketing campaigns across channels.
• Identify whales in the app ecosystem and advise retention and revenue strategies.
• Collaborate with paid media leaders to improve revenue from prime customers.
• Define measurement gaps and translate business priorities into analytical roadmaps.
• Monitor KPIs: activations, revenue, and overall campaign performance.
• Provide insights to support strategic decision-making.

Skills

Marketing Analytics

Decision Science

Funnel Analytics

Campaign Attribution

ROI Analysis

MMM

MTA

LTA

SQL

Excel

Statistical Techniques

AdMob

AdSense

Communication

Cross-functional Collaboration

Tools

SQL

Excel

BI systems

AdMob

AdSense

Job description

Fractal Analytics in the United States is seeking an experienced Marketing Analytics / Decision Science Consultant to drive data-driven decision making and optimize multi-channel campaigns. This is a full-time remote role with EST alignment encouraged.

You will collaborate with senior analysts and leaders to build analytical roadmaps, perform ROI analysis, and deliver actionable insights that boost revenue and customer engagement across partners and platforms.