Marketing Analytics Consultant: Growth & ROI Optimizer

Fractal; New York (NY); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Life and disability insurance

401(k) plan after 30 days

11 paid holidays

12 weeks Parental Leave

Free time PTO policy

Job summary

Fractal Analytics is seeking an experienced Marketing Analytics / Decision Science Consultant to join on an urgent basis. This remote role prefers EST time zone and requires data-driven decision-making to optimize campaign performance.

The candidate will analyse marketing ROI, identify whales in app ecosystems, and collaborate with senior analysts to drive revenue growth for partners in a fast-paced environment.

Qualifications

• Strong background in Marketing Analytics / Decision Science
• Funnel and cohort analysis, retention benchmarks
• Campaign attribution and lifecycle marketing tracking
• MMM, MTA, LTA, funnel analytics and ROI analysis

Responsibilities

• Analyse and optimize ROI of marketing campaigns across channels
• Perform analysis on user app data to identify whales and recommendations
• Collaborate with paid media leaders to boost prime customer revenue
• Define measurement gaps and translate priorities into analytical roadmaps
• Monitor KPIs: activations, revenue, overall campaign performance
• Conduct deep-dive analysis on social campaigns
• Build insights and actionable recommendations to improve effectiveness

Skills

Marketing Analytics

Decision Science

Funnel Analytics

Campaign Attribution

ROI Analysis

Cross-functional Collaboration

SQL

Excel

BigQuery

Tools

SQL

Excel

BigQuery

Job description

Fractal Analytics is seeking an experienced Marketing Analytics / Decision Science Consultant to join on an urgent basis. This remote role prefers EST time zone and requires data-driven decision-making to optimize campaign performance.

The candidate will analyse marketing ROI, identify whales in app ecosystems, and collaborate with senior analysts to drive revenue growth for partners in a fast-paced environment.