Remote Marketing Analytics Consultant | ROI & Growth

Fractal Analytics Inc; New York (NY); Remote; USD 100,000 - 120,000; Full time

Job summary

Fractal Analytics Inc is seeking an experienced Marketing Analytics / Decision Science Consultant to join our team on an urgent basis. This full-time remote role (EST time zone preferred) requires strong expertise in data-driven decision-making and campaign performance optimization.

You will analyse ROI across channels, analyze user app data to inform retention and revenue strategies, and collaborate with senior analysts on paid media to boost revenue from key partners.

Qualifications

• Strong background in Marketing Analytics / Decision Science.
• Proficient funnel and cohort analysis and retention tracking baselines.
• Experience with campaign attribution and lifecycle marketing tracking.
• Understanding of partner lifetime value and revenue impact analysis.
• Experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA).

Responsibilities

• Analyse and optimize ROI of marketing campaigns across channels.
• Analyze user app data to identify whales and make recommendations for retention and revenue.
• Collaborate with paid media leaders on ad campaigns to increase revenue from prime customers.
• Define measurement gaps and translate high level business priorities into structured analytical roadmaps.
• Monitor and evaluate KPIs including activations, revenue, and overall campaign performance.
• Conduct deep-dive analysis on social media campaigns and performance metrics.
• Build insights and actionable recommendations to improve marketing effectiveness and efficiency.
• Leverage data to support strategic decision-making.

Skills

Marketing Analytics

Decision Science

Funnel analysis

Cohort analysis

Campaign attribution

ROI analysis

SQL

Advanced Excel

Statistics

Cross-functional collaboration

Tools

MMM

MTA

LTA

AdMob

AdSense

Job description

Fractal Analytics Inc is seeking an experienced Marketing Analytics / Decision Science Consultant to join our team on an urgent basis. This full-time remote role (EST time zone preferred) requires strong expertise in data-driven decision-making and campaign performance optimization.

You will analyse ROI across channels, analyze user app data to inform retention and revenue strategies, and collaborate with senior analysts on paid media to boost revenue from key partners.