Senior Campaign Analytics & Optimization – Remote

Bread Financial Payments in; Columbus (OH); Hybrid; USD 90,000 - 145,000; Full time

Job summary

Bread Financial is seeking a Senior - Campaign Measurement & Optimization to deliver actionable insights that improve marketing campaign performance and profitability. You will autonomously lead projects, mentor team members, and deepen understanding of customer behavior.

Responsibilities include designing campaigns with measurable ROI, managing brand partner relationships, and delivering data-driven recommendations on business decisions. Some travel may be required.

Qualifications

• Bachelor's degree in statistics, mathematics, computer science, information systems, economics, finance, marketing, or business or related field.
• 5–8 years of experience in marketing performance analysis driving decisions through data insights.
• 5–8 years of experience with data mining tools (SQL, SAS), APT Test & Learn, and customer behavioral research.

Responsibilities

• Design and implement marketing campaign strategies that demonstrate measurable improvements in customer engagement and ROI.
• Establish and maintain strong relationships with Brand Partners, measured by partner satisfaction and collaboration effectiveness.
• Efficiently manage project requirements and timelines to ensure on-time delivery of marketing initiatives.
• Extract and analyze data to provide recommendations that influence business decisions with a focus on quantifiable outcomes.

Skills

Data Mining

Finance

Marketing Analytics

Microsoft Office

SAS

Statistics

SQL

Education

Bachelor's Degree (Statistics/Math/CS/IS/Economics/Finance/Marketing/Business)

Master's Degree

Tools

SQL

SAS

Applied Predictive Technologies (APT)

Databricks APT

Job description

Bread Financial is seeking a Senior - Campaign Measurement & Optimization to deliver actionable insights that improve marketing campaign performance and profitability. You will autonomously lead projects, mentor team members, and deepen understanding of customer behavior.

Responsibilities include designing campaigns with measurable ROI, managing brand partner relationships, and delivering data-driven recommendations on business decisions. Some travel may be required.