Senior Marketing Analytics Lead: Campaign Optimization Strategist

Vanguard; Malvern (Chester County); Hybrid; USD 100,000 - 130,000; Full time

Job summary

A leading investment management firm is seeking a Marketing Analytics Specialist to enhance campaign performance through advanced analytics and data science techniques. The ideal candidate will have over 8 years of experience in marketing analytics, with proficiency in tools like SQL and Tableau. They will translate complex data into actionable insights and collaborate with various departments to design strategies for optimization. This role is positioned within a hybrid working model, reflecting the firm's commitment to flexibility and collaboration.

Qualifications

• 8+ years of related work experience with 5 years in advanced marketing strategy.
• Proficient in statistical modeling and campaign optimization.
• Experience in crossing functions and collaborating with various teams.

Responsibilities

• Translate marketing and business needs into analytical requirements.
• Run assessments for validating approach and evaluating impact.
• Influence senior stakeholders to gain confidence in analytics proposals.

Skills

Advanced marketing strategy

Data manipulation

Statistical modeling

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Statistics, Data Science or Economics

Tools

Excel

SQL

Tableau

Python

Job description

A leading investment management firm is seeking a Marketing Analytics Specialist to enhance campaign performance through advanced analytics and data science techniques. The ideal candidate will have over 8 years of experience in marketing analytics, with proficiency in tools like SQL and Tableau. They will translate complex data into actionable insights and collaborate with various departments to design strategies for optimization. This role is positioned within a hybrid working model, reflecting the firm's commitment to flexibility and collaboration.