Senior Market Research Analyst

Campbell-Marketing-; Dearborn (MI); Hybrid; USD 55,000 - 67,000; Full time

Job summary

Campbell Marketing & Communications is seeking a Senior Market Research Analyst (AS) for a hybrid role in Dearborn, MI. You will design and execute research studies, analyze consumer behavior, and track market trends to guide marketing strategies.

The ideal candidate blends quantitative data with qualitative insights and can tell a compelling story about customer needs and industry direction. Automotive knowledge is a plus.

Qualifications

• Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or related field.

Responsibilities

• Design, build and deploy quantitative surveys and qualitative research initiatives (focus groups, interviews).
• Analyze customer preferences, demographics and buying habits to map target audiences.
• Monitor competitor activities and benchmark market position.
• Collaborate with marketing and events to test concepts and measure ROI of campaigns.
• Clean and analyze datasets from multiple sources to identify actionable trends.
• Translate data into reports, presentations and dashboards for cross-functional teams.
• Present research results to stakeholders beyond the numbers.

Skills

Data storytelling

Consumer insights

Market analysis

Research design

Presentation skills

Education

Bachelor's degree in Market Research or related field

Tools

Qualtrics

SurveyMonkey

Decipher

Google Analytics

HubSpot

Adobe Analytics

Tableau

Power BI

Excel

SPSS

R

Python

Job description

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Description

Senior Market Research Analyst (AS) - Hybrid

Campbell Marketing & Communications is a dynamic and fast-paced agency specializing in public relations, communications, social media, marketing and event management. We offer a vibrant and collaborative work environment where you will have the opportunity to work on exciting projects with industry leaders.

General Summary

We are looking for a curious and data-driven Senior Market Research Analyst to help build upon our industry knowledge. This person will help us explore the specific industry standards and landscape, target audience, and competitive positioning. In this role, you will design and execute research studies, analyze consumer behavior, and track market trends to guide our customer experiences and marketing strategies. The ideal candidate is adept at blending quantitative data with qualitative insights to tell a compelling story about what our clients may need and what their customers want and where the specific market is heading.

This person must enjoy learning about different industries and clients. Knowledge about customer experiences and the automotive industry is a plus.

Principle Duties and Responsibilities

• Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives (e.g., focus groups, customer interviews) to gather consumer feedback.
• Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
• Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position and identify strategic gaps.
• Campaign & Consumer Experience Evaluation: Collaborate with the marketing and event teams to test new concepts, assess brand awareness, and measure the ROI of marketing campaigns.
• Data Synthesis: Clean and analyze both small and large datasets from multiple sources (e.g., CRM, web analytics, third-party industry reports, and primary research data) to find actionable trends.
• Reporting: Translate data sets into easy-to-understand reports, presentations, and visual dashboards for cross-functional teams and executive leadership.
• Presentation Skills: The ability to present research results beyond the numbers to all levels within an organization in partnership with account teams.

Qualifications & Requirements

• Education: Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or a related field.
• Experience: 3-7 years of direct experience in market research, consumer insights, or marketing analytics.
• Technical Skills:
  • Hands-on experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Decipher, etc.).
  • Familiarity with web analytics and marketing tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
  • Proficiency in data visualization software (e.g., Tableau, Power BI) and advanced Excel.
  • Knowledge of statistical analysis software (e.g., SPSS, R, Python) is preferred.
  • Ability to create visual and meaningful executive reports.
• Research Methodologies: Strong understanding of both qualitative and quantitative research methods.
• Soft Skills: Exceptional storytelling ability; capable of explaining why the data matters and what the business should do next.

Company Culture

• Detail-oriented: quality and precision-focused
• Innovative: innovative and risk-taking
• Outcome-oriented: results focused with strong performance culture
• People-oriented: supportive and fairness-focused
• Inclusive: welcomes diversity of thoughts, experiences and expressions
• Team-oriented: cooperative and collaborative

Additional Information

• The company is currently working on a hybrid basis; Dearborn, MI -three (3) days onsite and remaining days remote-though this position may require more than three days onsite some weeks.
• A valid driver's license and clear driving record are required.
• This is a U.S.-based/Michigan-based position.
• Sponsorship is not available for this role.
• Salary range starts at: $61,072.00 - annually. Negotiable, based on experience.
• Will require some travel (6-8 events annually), including weekend and evening hours.
• Work environment: May also require some physical activities such as standing and/or walking for extended periods of time and the ability to lift supplies up to 35lbs.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

Position Requirements

Full-Time/Part-Time Full-Time

This position is currently accepting applications.