Hybrid Senior Market Insights Analyst

Campbell-Marketing-; Dearborn (MI); Hybrid; USD 55,000 - 67,000; Full time

Job summary

Campbell Marketing & Communications is seeking a Senior Market Research Analyst (AS) for a hybrid role in Dearborn, MI. You will design and execute research studies, analyze consumer behavior, and track market trends to guide marketing strategies.

The ideal candidate blends quantitative data with qualitative insights and can tell a compelling story about customer needs and industry direction. Automotive knowledge is a plus.

Qualifications

• Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or related field.

Responsibilities

• Design, build and deploy quantitative surveys and qualitative research initiatives (focus groups, interviews).
• Analyze customer preferences, demographics and buying habits to map target audiences.
• Monitor competitor activities and benchmark market position.
• Collaborate with marketing and events to test concepts and measure ROI of campaigns.
• Clean and analyze datasets from multiple sources to identify actionable trends.
• Translate data into reports, presentations and dashboards for cross-functional teams.
• Present research results to stakeholders beyond the numbers.

Skills

Data storytelling

Consumer insights

Market analysis

Research design

Presentation skills

Education

Bachelor's degree in Market Research or related field

Tools

Qualtrics

SurveyMonkey

Decipher

Google Analytics

HubSpot

Adobe Analytics

Tableau

Power BI

Excel

SPSS

R

Python

Job description

Campbell Marketing & Communications is seeking a Senior Market Research Analyst (AS) for a hybrid role in Dearborn, MI. You will design and execute research studies, analyze consumer behavior, and track market trends to guide marketing strategies.

The ideal candidate blends quantitative data with qualitative insights and can tell a compelling story about customer needs and industry direction. Automotive knowledge is a plus.