Market Research Analyst

CenterPoint Energy; Honolulu (HI); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Transit subsidies

Flexible work schedule

Tuition reimbursement

401(k) Savings Plan with company match

Wellness center access

Job summary

CenterPoint Energy seeks a Market Research Analyst to provide qualitative and quantitative research, evaluation support, and project management across multiple business units. You will conduct site visits, focus groups, surveys, and prepare topline and final reports for executives or VPs with emphasis on collaboration and timely deliverables.

A bachelor’s degree in social science or related field is required, plus 1–3 years in custom market research.

Qualifications

• Bachelor's degree in a social science, economics, marketing, business or related field.
• 1–3 years of experience with custom market research, data analysis, and insights.
• Experience with simple statistical analysis using software like Excel, SPSS or SAS.

Responsibilities

• Write proposals with direction from executives, directors, and managers.
• Conduct qualitative interviews, focus groups, and site visits.
• Perform quantitative data file production and basic analyses.
• Create topline and final research reports and present findings to stakeholders.
• Recommend procedural changes and manage project issues (field, sample, weighting, etc.).
• Collaborate across teams to support business objectives and timelines.

Skills

Qualitative research

Quantitative research

Project management

Proposal writing

Statistical analysis

Data visualization

Education

Bachelor's degree in social science, economics, marketing, business or related field

Tools

Excel

SPSS

SAS

mTAB

SAP

CRM

Marketing Automation Software

PowerPoint

Word

Access

Job description

Job Summary

Provides administrative and research assistance for various projects, as assigned by the Market Research and Analytics Manager. Responsible for providing qualitative and quantitative research, evaluation support, technical assistance, needs assessment, and support services for a variety of business units across multiple states. Assist with project management activities, data collection activities, conducting research and evaluation across a broad range of topics. The successful candidate must possess project management skills, be knowledgeable in social science research, including evaluation theory and methodology, and proposal and report writing. The position requires diplomacy, problem solving skills, motivation, and the ability to work independently and in teams. Important competencies include results oriented, strategic planning, communication, and collaboration. This position is in the Market Research and Analytics group, within the Marketing and Customer Experience Organization.

Essential Functions

• Write proposals with direction from executives, directors, and managers.
• Write a questionnaire with little or no direction.
• Write or review tab plans directed toward the final analysis.
• Conduct research and evaluation activities (site visits, focus groups, qualitative interviews).
• Conduct quantitative data file production and manipulation and basic statistical analyses.
• Create an action plan with little or no direction.
• Create topline and final reports and be able to present research findings either on their own or in tandem with the business developer/VP.
• Recommend changes in procedure or processes for research investigations and make decisions relating to project issues, including field, sample, weighting, etc.

Qualifications

Education: Requires a bachelor’s degree in a social science, economics, marketing, business or related field with exposure to the social science research and evaluation functions.

Experience: Requires a minimum of 1-3 years of experience with custom market research, data analysis, and/or market insights.

Skills and Abilities:

• Experience with simple statistical analysis using software like Excel, SPSS, or SAS.
• Experience with research and evaluation activities.
• Experience with multivariate techniques – when to use them and how to interpret the output (Conjoint/Discrete Choice/Max/Diff, Optimization).
• Excellent analytical skills.
• Strong writing skills; building a story from the data.
• Experience with reviewing and designing questionnaires and training materials.
• Knowledge of a variety of custom quantitative research methods; experience with online custom research.
• Ability to manage time across multi-faceted projects.
• The ability to produce timely, high-quality deliverables.
• Able to demonstrate excellent teamwork and collaboration skills; strong interpersonal and conflict resolution skills.
• Able to apply knowledge of SAS, SPSS, mTAB, SAP, CRM, Marketing Automation Software, Microsoft Office including Excel, Word, Access and PowerPoint.
• Able to identify creative and innovative solutions to resolve problems, and make sound decisions.
• Able to assess a variety of customer, marketing, industry, competitive and trend data and shape business strategy based on a discipline approach.
• Able to understand competitive landscape, economic trends, and operational processes and costs.
• Ability to prioritize and multitask.
• Able to apply excellent organizational skills and strong attention to detail.
• Able to demonstrate that he/she is a quick learner, who can absorb new ideas swiftly and easily.
• Able to work across the organization to establish mutual goals and a joint planning process to achieve business objectives.
• Experience with Qualtrics is a plus.

Benefits

Competitive pay; paid training; benefits eligibility begins on your first day; transit subsidies; flexible work schedule, paid holidays and paid time off; access to discounts at fitness clubs and an on-site wellness center at our headquarters in Houston; professional growth and development programs including tuition reimbursement; 401(k) Savings Plan featuring a company match dollar‑for‑dollar up to 6% and a company contribution of 3% regardless of your contribution.

Legal Information

These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on race, color, religion, sex, sexual orientation, gender identity, or national origin. Cover prime contractors and subcontractors must take affirmative action to employ and advance individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.