Hybrid Senior Market Research Analyst: Insight & Strategy

Campbell Marketing & Communications

Dearborn (MI)

Hybrid

USD 55,000 - 67,000

Full time

14 days+

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Job summary

Campbell Marketing & Communications in Dearborn, MI is seeking a curious, data-driven Senior Market Research Analyst to design and execute research studies, analyze consumer behavior, and track market trends that guide client experiences and marketing strategies.

You will blend quantitative data with qualitative insights to tell a compelling story about what clients may need and where the market is heading.

Qualifications

Bachelor’s degree in Market Research, Marketing, Business, Psychology, Statistics, or related field.
3–5 years of direct experience in market research, consumer insights, or marketing analytics.
Strong understanding of both qualitative and quantitative research methods.

Responsibilities

Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives to gather consumer feedback.
Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position.
Campaign & Consumer Experience Evaluation: Collaborate with marketing and event teams to test concepts, assess brand awareness, and measure ROI.
Data Synthesis: Clean and analyze datasets from multiple sources to find actionable trends.
Reporting: Translate data into reports, presentations, and dashboards for cross-functional teams and leadership.
Presentation Skills: Present research results beyond the numbers in partnership with account teams.