Senior Market Analyst — Omnichannel & Conversion Lead

Rehlko; Glendale (WI); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Work-life flexibility

Recognition and rewards

Job summary

Rehlko is seeking a Senior Market Analyst, Lead Conversion to optimize the full lead lifecycle from capture to sale. You will manage omnichannel communications across email, SMS, phone, and web to deliver the right message at the right time, with a focus on conversion and customer experience.

This hybrid role requires 2-3 days onsite per week at Milwaukee, WI or Kohler, WI, and a Bachelor's degree with 5+ years in lead conversion and analytics.

Qualifications

• Bachelor's degree in Business, Analytics or Marketing.
• 5+ years in lead conversion and report development.
• 2+ years hands-on experience GA4, PowerBI, Salesforce reporting, Looker Studio.
• 3-5 years' experience in B2C or business-to-dealer lead generation marketing.

Responsibilities

• Analyze and optimize the end-to-end customer and lead journey, including lead submission, processing, qualification, quality, dealer assignment, follow-up, and conversion.
• Identify gaps, bottlenecks, and friction points across the customer journey and recommend improvements to processes, technology, and communication approach.
• Support the development and execution of omnichannel communication strategies across email, SMS, phone, web, and other digital touchpoints.
• Identify and implement opportunities to improve channel coordination and customer engagement through automation, personalization, segmentation, and follow‑up strategies.
• Monitor and measure omnichannel communication performance to evaluate effectiveness, identify trends and opportunities, and inform ongoing optimization.

Skills

Lead conversion

Report development

Analytics

PowerBI

Salesforce reporting

Looker Studio

Omnichannel

Data analysis

KPI tracking

Cross-functional collaboration

Education

Bachelor's degree in Business, Analytics or Marketing

Tools

Power BI

Salesforce Reporting

Looker Studio

GA4

CRM Systems

Job description

Rehlko is seeking a Senior Market Analyst, Lead Conversion to optimize the full lead lifecycle from capture to sale. You will manage omnichannel communications across email, SMS, phone, and web to deliver the right message at the right time, with a focus on conversion and customer experience.

This hybrid role requires 2-3 days onsite per week at Milwaukee, WI or Kohler, WI, and a Bachelor's degree with 5+ years in lead conversion and analytics.