Senior Manager, Website Personalization & Optimization (Hybrid)

Thomson Reuters Corporation; Minnesota; Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid work

Career development

Mental health days

Tuition reimbursement

Job summary

Thomson Reuters is seeking a Sr. Manager, Website Personalization and Optimization to own end-to-end personalization strategy, governance, and execution across digital properties.

You will translate business goals into a sequenced roadmap, build capabilities, and partner with Adobe Target, Audience Manager, Analytics, and Experience Manager teams to drive ROI-driven outcomes. The role requires 8–10+ years in digital marketing or web personalization, 5+ years leading teams, and a proven track

Qualifications

• Deep understanding of personalization maturity, audience segmentation, and testing methodologies.
• Ability to translate personalization strategy into operational roadmaps and measurable outcomes.
• Experience translating technical concepts into business language for leadership.
• Proven track record building or scaling personalization programs in complex organizations.

Responsibilities

• Own personalization strategy and roadmap for digital properties.
• Lead continuous testing and learning in personalization initiatives.
• Coach and develop a high-performing optimization team.
• Align cross-functional partners on data, targeting, and measurement standards.

Skills

Domain Expertise

Execution Operator

Independent & Self-Directed

People Leader

Strategic Communicator

Business Learner

Cross-Functional Influencer

Tools

Adobe Target

Adobe Audience Manager

Adobe Analytics

Adobe Experience Manager

Job description

Thomson Reuters is seeking a Sr. Manager, Website Personalization and Optimization to own end-to-end personalization strategy, governance, and execution across digital properties.

You will translate business goals into a sequenced roadmap, build capabilities, and partner with Adobe Target, Audience Manager, Analytics, and Experience Manager teams to drive ROI-driven outcomes. The role requires 8–10+ years in digital marketing or web personalization, 5+ years leading teams, and a proven track